Events

We frequently organize inspiration sessions for clever marketers and researchers. They are all about learning and sharing knowledge. To suit your busy lifestyle and location, our team not only travels the world, but also brings virtual formats. Every session offers a different approach and you’ll be sure to take away ideas and practical techniques for better marketing.

Are you OK zoomers - China event

China Event – Manifesting a better reality for Gen Z!

📅 Wednesday, 17 August - ⏰ 3pm - 4pm BJT
📍  Online event

Gen Z have the fastest-growing disposable income, a figure expected to reach $33 trillion over the next decade. So, what will this uber-woke generation do with their lives (and money)? What do they expect from brands? What is their view on careers and success? How do they take care of their mental health? And what role does the Metaverse play in their lives?

Based on new proprietary research amongst consumers in China, and fueled by brand illustrations from around the globe, Joeri Van den Bergh, Jennifer Liu, Stan Xu, CoCo Chen & CoCo Wu will highlight how this generation is already shaping future consumer behavior and influencing brands.

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