Events

We frequently organize inspiration sessions for clever marketers and researchers. They are all about learning and sharing knowledge. To suit your busy lifestyle and location, our team not only travels the world, but also brings virtual formats. Every session offers a different approach and you’ll be sure to take away ideas and practical techniques for better marketing.

2022 Consumer Trends Report

Next up?
2022 Consumer Trends Report

2021 was the year of collective adjustment. Global upheaval and changing work-life routines has led to a re-evaluation of where we invest our time and energy. For some, this involved significant life-changing decisions, whereas for others, small-scale rituals offered a chance to regain balance. Amidst the ongoing uncertainty, redirecting our focus on creating small moments of joy has become a priority. Yet, at the same time there is a sense of stability that comes from long-term planning and procrastinating about the future.

In 2022, we will attempt to satisfy this underlying tension between pleasure and purpose. We are actively trying to rebound and rebalance.

As experts in people-centric future thinking, we identified 10 consumer trends for 2022, and we validated these with 15,000 consumers in 17 markets around the globe.

Curious about the emerging trends that are shaping the 2022 consumer in your market?
Sign up for one (or more) of our free regional virtual events below!

  • On Jan 26 we’ll explore the key trends for Europe, and the implications for brands in this market! Sign up via the below registration form or visit the event website for more information.

     

     
    On Tuesday February 8, we will explore the key trends for Tech & Services, Media & Entertainment, FMCG and Health & Wellbeing in our Europe Virtual Roundtable sessions.

    Find out more on how to join one of our industry discussions on the 2022 Consumer Trends Report!

  • On Feb 2 we’ll explore the key trends for Oceania, and the implications for brands in this market! Sign up via the below registration form or visit the event website for more information.

     

  • On Feb 9 we’ll explore the key trends for America, and the implications for brands in this market! Sign up via the below registration form or visit the event website for more information.

     

  • On Feb 16 we’ll explore the key trends for Africa, and the implications for brands in this market! Sign up via the below registration form or visit the event website for more information.

     

  • On Feb 23 we’ll explore the key trends for Asia, and the implications for brands in this market! Sign up via the below registration form or visit the event website for more information.

     

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