So you know what’s an insight and why they are so valuable. But how do we find them and write them? In this module we will look at techniques to help find those great insights that are relevant, fresh and exciting for consumers. Part A focuses on research best practices to deeply connect with consumers and potential pitfalls when looking for insights. Part B is a more structured and practical process to compose and write insights in the correct formulation.

Our Insight Academy Professor Ashley Smith explains more about what’s in store for you in Module 3 of our Insight Academy.