More than ever, demonstrating insight impact is the name of the game. Great insights not being leveraged properly is one of the pain points of our industry. In the end, the goal is to trigger meaningful actions which turn insights into concrete ideas, stronger brands and future-proof business concepts so as to deliver better consumer experiences. This module explores how to trigger these meaningful actions across the organization in order to create a positive business impact.

Our Insight Academy Professor Tom De Ruyck explains more about what’s in store for you in Module 4 of our Insight Academy.