We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.
Sustainability is a broad topic, and for consumer healthcare company Perrigo it’s key to tap into those aspects of sustainability that matter most to their consumers. A crucial element of sustainability that has come more to the forefront over the past years is mental well-being. In fact, today, Perrigo is working actively on purposeful domains such as body positivity and mental well-being.
What are the consumer trends for 2023?
In a year infused with distress, instability and vulnerability, people are searching for meaning. Whatever the context, this report will help you understand what matters to your audiences today and tomorrow.
In collaboration with InSites Consulting, Haleon is evolving its Consumer Connects through a range of methodologies, allowing multiple teams to build empathy and get inspired for future innovation.
Over 1,200 beauty-product lovers are co-developing product innovations at L’Oréal via an InSites Consulting online insight community
InSites Consulting became L’Oréal’s top-scoring agency in 2019 by immersing its teams into the lives of 2,000 Hong Kong consumers
This bookzine summarizes the content of three pieces that deepdive into specific aspects of online insight communities.
Today, culture and context are changing rapidly, and consumers have become more diverse than ever before in their needs and passions. Discover how our Consumer Connect program helps internal stakeholder empathize with consumers.
Our annual banking survey measures customer satisfaction with digital banking services in South Africa, making it an essential feedback tool for banks in that market.
By engaging with its Gen Z & Millennial customers during the pandemic, Manulife Philippines supported their financial and mental well-being.
Gen Z are the digitally native generation: social-media-literate, always-on and hyper-informed. With many Gen Zers coming of age during the pandemic, the past two years put a mark on their lives and outlook on the future. In this report, we shed a light on what makes Gen Z different from the generations before them and what they expect from brands.
People are what you could call ‘sleepwalking towards retirement’, showing low levels of engagement with their pension plan. But, what does this mean for brands active in this sector? How do they effectively boost consumer engagement and drive positive savings behavior?
Findings from a multi-method research approach fueled UKTV’s commercial, content and marketing strategy around the Free-To-Air audience.