Inspiration

We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.

Perrigo Mental health

E11 – Perrigo x Consumer-centric sustainability approach

Sustainability is a broad topic, and for consumer healthcare company Perrigo it’s key to tap into those aspects of sustainability that matter most to their consumers. A crucial element of sustainability that has come more to the forefront over the past years is mental well-being. In fact, today, Perrigo is working actively on purposeful domains such as body positivity and mental well-being.

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What Matters to People in 2023 – Trend Report

What are the consumer trends for 2023?

In a year infused with distress, instability and vulnerability, people are searching for meaning. Whatever the context, this report will help you understand what matters to your audiences today and tomorrow.

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Consumer Connect Program fuels innovation at Haleon

In collaboration with InSites Consulting, Haleon is evolving its Consumer Connects through a range of methodologies, allowing multiple teams to build empathy and get inspired for future innovation.

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L’Oréal’s Beauty Co-Lab helps to revolutionize the future of beauty

Over 1,200 beauty-product lovers are co-developing product innovations at L’Oréal via an InSites Consulting online insight community

Always-on online community fuels consumer-centric insights for L’Oréal

InSites Consulting became L’Oréal’s top-scoring agency in 2019 by immersing its teams into the lives of 2,000 Hong Kong consumers

The Insight Community Playbook

This bookzine summarizes the content of three pieces that deepdive into specific aspects of online insight communities.

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Closing the empathy gap with a global Consumer Connect Program

Today, culture and context are changing rapidly, and consumers have become more diverse than ever before in their needs and passions. Discover how our Consumer Connect program helps internal stakeholder empathize with consumers.

How our SITEisfaction® survey is shaping digital banking in South Africa

Our annual banking survey measures customer satisfaction with digital banking services in South Africa, making it an essential feedback tool for banks in that market.

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Manulife gets up close and digital with Gen Z and Millennials

By engaging with its Gen Z & Millennial customers during the pandemic, Manulife Philippines supported their financial and mental well-being.

Ready for the Zoomers - Gen Z report

Ready for the Zoomers?

Gen Z are the digitally native generation: social-media-literate, always-on and hyper-informed. With many Gen Zers coming of age during the pandemic, the past two years put a mark on their lives and outlook on the future. In this report, we shed a light on what makes Gen Z different from the generations before them and what they expect from brands.

E10 – Nest x Engaging an unengaged audience

People are what you could call ‘sleepwalking towards retirement’, showing low levels of engagement with their pension plan. But, what does this mean for brands active in this sector? How do they effectively boost consumer engagement and drive positive savings behavior?

Using a hybrid approach to better understand the free-to-air audience for UKTV

Findings from a multi-method research approach fueled UKTV’s commercial, content and marketing strategy around the Free-To-Air audience.

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