Consumer Connect Program fuels innovation at Haleon
In collaboration with InSites Consulting, Haleon is evolving its Consumer Connects through a range of methodologies, allowing multiple teams to build empathy and get inspired for future innovation.
Inspiration
We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.
L’Oréal’s Beauty Co-Lab helps to revolutionize the future of beauty
Over 1,200 beauty-product lovers are co-developing product innovations at L’Oréal via an InSites Consulting online insight community
Always-on online community fuels consumer-centric insights for L’Oréal
InSites Consulting became L’Oréal’s top-scoring agency in 2019 by immersing its teams into the lives of 2,000 Hong Kong consumers
The Insight Community Playbook
This bookzine summarizes the content of three pieces that deepdive into specific aspects of online insight communities.
Closing the empathy gap with a global Consumer Connect Program
Today, culture and context are changing rapidly, and consumers have become more diverse than ever before in their needs and passions. Discover how our Consumer Connect program helps internal stakeholder empathize with consumers.
How our SITEisfaction® survey is shaping digital banking in South Africa
Our annual banking survey measures customer satisfaction with digital banking services in South Africa, making it an essential feedback tool for banks in that market.
Manulife gets up close and digital with the financial and mental well-being of Gen Z and Millennials
By engaging with its Gen Z & Millennial customers during the pandemic, Manulife Philippines supported their financial and mental wellbeing.
Ready for the Zoomers?
Gen Z are the digitally native generation: social-media-literate, always-on and hyper-informed. With many Gen Zers coming of age during the pandemic, the past two years put a mark on their lives and outlook on the future. In this report, we shed a light on what makes Gen Z different from the generations before them and what they expect from brands.
E10 – Nest x Engaging an unengaged audience
People are what you could call ‘sleepwalking towards retirement’, showing low levels of engagement with their pension plan. But, what does this mean for brands active in this sector? How do they effectively boost consumer engagement and drive positive savings behavior?
Using a hybrid approach to better understand the free-to-air audience for UKTV
Findings from a multi-method research approach fueled UKTV’s commercial, content and marketing strategy around the Free-To-Air audience.
Online community & segmentation insights lead to strategic actions for Samsung
Through a hybrid-research approach, we supported Samsung in identifying opportunities to strengthen their position in the Philippine appliance market.
Leveraging regional trends in the alcoholic beverage category for Diageo
How we helped Diageo’s Eastern Europe business unit identify and leverage regional trends across the different categories.