Manulife gets up close and digital with the financial and mental well-being of Gen Z and Millennials
By engaging with its Gen Z & Millennial customers during the pandemic, Manulife Philippines supported their financial and mental wellbeing.
Inspiration
We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.
Ready for the Zoomers?
Gen Z are the digitally native generation: social-media-literate, always-on and hyper-informed. With many Gen Zers coming of age during the pandemic, the past two years put a mark on their lives and outlook on the future. In this report, we shed a light on what makes Gen Z different from the generations before them and what they expect from brands.
E10 – Nest x Engaging an unengaged audience
People are what you could call ‘sleepwalking towards retirement’, showing low levels of engagement with their pension plan. But, what does this mean for brands active in this sector? How do they effectively boost consumer engagement and drive positive savings behavior?
Using a hybrid approach to better understand the free-to-air audience for UKTV
Findings from a multi-method research approach fueled UKTV’s commercial, content and marketing strategy around the Free-To-Air audience.
Online community & segmentation insights lead to strategic actions for Samsung
Through a hybrid-research approach, we supported Samsung in identifying opportunities to strengthen their position in the Philippine appliance market.
Leveraging regional trends in the alcoholic beverage category for Diageo
How we helped Diageo’s Eastern Europe business unit identify and leverage regional trends across the different categories.
How an accident risk survey supports a new product launch for AG Insurance
A survey among 1,500 Belgian consumers on accident frequency and impact supported communication on a new accident insurance for AG Insurance.
2022 Consumer Trends report
As experts in people-centric future thinking, we identified 10 consumer trends for 2022, and we validated these with 15,000 consumers in 17 markets around the globe. This report shows the emerging trends that are shaping the 2022 consumer.
E9 – GSK x Consumer Healthcare Reimagined
When it comes to consumer healthcare, we’ve witnessed a major shift towards prevention and wellness products, more openness to alternative treatments, and an increased use of digital tools to navigate our health. But are these changes here to stay? Is this ‘the new normal’?
Identifying the brand levers and salience gap for the ABC
In a crowded media landscape, the ABC set out a roadmap for a better connection amongst its Gen Y and Gen Z audiences, a core area of weakness.
Nedbank boosts consumer understanding through segmentation
Segmentation research helped Nedbank better categorize its customers and provide more targeted services.
Increasing consumer-centric thinking at Reckitt via the Consumer Centricity Academy
Via the Consumer Centricity Academy, Reckitt professionals from around the world were introduced to consumer centricity and insights writing.