Online community & segmentation insights lead to strategic actions for Samsung
Through a hybrid research approach, we supported Samsung in identifying opportunities to strengthen their position in the Philippine appliance market.
Inspiration
We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.
Leveraging regional trends in the alcoholic beverage category for Diageo
We helped Diageo’s Eastern Europe business unit identify and leverage regional trends across the different categories.
How an accident risk survey supports a new product launch for AG Insurance
A survey among 1,500 Belgian consumers on accident frequency and impact supported communication on a new accident insurance for AG Insurance.
2022 Consumer Trends report
As experts in people-centric future thinking, we identified 10 consumer trends for 2022, and we validated these with 15,000 consumers in 17 markets around the globe. This report shows the emerging trends that are shaping the 2022 consumer.
E9 – GSK x Consumer Healthcare Reimagined
When it comes to consumer healthcare, we’ve witnessed a major shift towards prevention and wellness products, more openness to alternative treatments, and an increased use of digital tools to navigate our health. But are these changes here to stay? Is this ‘the new normal’?
Identifying the brand levers and salience gap for the ABC
In a crowded media landscape, the ABC set out a roadmap for a better connection amongst its Gen Y and Gen Z audiences, a core area of weakness.
Nedbank boosts consumer understanding through segmentation
Segmentation research helped Nedbank better categorize its customers and provide more targeted services.
Increasing consumer-centric thinking at Reckitt via the Consumer Centricity Academy
Via the Consumer Centricity Academy, Reckitt professionals from around the world were introduced to consumer centricity and insights writing.
Conscious Consumption
Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations.
Consulting consumers on sustainable water source management for United Utilities
United Utilities involved consumers in shaping its strategy to achieve sustainable management of water.
Bringing Millennials to life via digital insight activation for HSBC
HSBC harnessed their structural community and digital workshops during COVID-19, to build relevance with Millennial customers in Indonesia.
How iterative feedback helped Standard Chartered bank to optimize the UX of CardsPal
Feedback from users in Hong Kong and Singapore helped Standard Chartered Bank to optimize the UX for its CardsPal app.