Inspiration

We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.

Jacobs Douwe Egberts logo

Measuring coffee concepts in context for Jacobs Douwe Egberts

Together with JDE, a multinational tea and coffee company, we tested a new mobile survey approach; this would serve to test the impact of context in concept validation research.

Südzucker by InSites Consulting

Understanding sugar consumption to optimize Südzucker’s brand positioning

Exploring the world of sugar with German consumers to offer insight to Südzucker on how to evolve as a brand in the future.

The Danone Activation Studio

The Danone Activation Studio

A practical guide to making Insights more accessible. How do you turn insights into action? This bookzine explores the 8 rules for success for activating insights, from including the consumer in the process, sharing insights company-wide, to building future-proof concepts to deliver a better consumer experience.

Danone by InSites Consulting

Increasing the ROI of consumer insights for Danone

Engaging and uniting Danone employees to trigger meaningful actions from consumer insights.

Coca-Cola by InSites Consulting

Shaping the digital strategy for Coca-Cola

Understanding consumers’ digital needs across generations to co-create Coca-Cola’s digital future.

Pepsi Lipton by InSites Consulting

Understanding the tea landscape for Pepsi Lipton

Pepsi Lipton is a joint venture between PepsiCo and Unilever, focused on 3 core brands: Lipton Ice Tea, Brisk and…

Procter & Gamble by InSites Consulting

Feeding the innovation funnel for beauty and hair care for P&G

Facilitating consumer collaboration throughout the innovation process and driving organizational change at P&G.

Danone by InSites Consulting

Mapping the health & wellness shopping journey for Dannon

To reframe its understanding of the in-store experience, Dannon initiated the Healthy Minded People community. By understanding the shopping behavior…

BOSE by InSites Consulting

Defining the optimal customer journey for BOSE

BOSE, the well-known high quality music product brand, had defined potential interesting target groups for future growth. In order to…

Ferrero by InSites Consulting

Testing the Bready concept for Nutella

Nutella is the world-famous sweetened hazelnut chocolate spread manufactured by the Italian company Ferrero. It was introduced in Belgium in…

VLAM by InSites Consulting

Spotting food trends & pre-testing communication campaigns for VLAM

VLAM is Flanders’ Agricultural Marketing Board which promotes sales, consumption and image of products originating from the Flemish agriculture, horticulture,…

JBC by InSites Consulting

Creating a consumer-centric thinking culture for JBC

JBC, a Belgian-owned fashion retailer recently awarded as Best Belgian Retailer Chain and Retailer of the Year 2013 is currently…

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