We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.
Optimizing and capitalizing on Millennials’ talents, maximizing their impact on business performance. Millennials make up almost 50% of the global workforce; their attitude and approach to work differs vastly from previous generations. Discover how to adapt HR policies to become Millennial-proof.
How to sharpen your brand
Up to 90% of all behavior is motivated by the subconscious, yet marketers and consumer researchers have relied on insights into conscious processes exclusively. There is an important relationship in memory between concepts (brands) and objects (aspects of the brand) – how are you measuring your distinctive assets?
Research as a customer service
There is a clear relationship between an organization’s level of customer-centricity and its degree of success. How can you use your consumer research not only to update and improve your value proposition, and also bring your customer closer to the core of your business through the research process?
The Insight Activation Studio
Demonstrating research impact and improving the return on insights. In this bookzine, we answer the questions of how to trigger meaningful actions across the organization in order to create a positive business impact, and how can the insight professional of tomorrow do this in an efficient and effective way.
Shaping the brand story for Mithra Pharmaceuticals
Through 40,000 conversations in the online Women’s Consulting community, Mithra improved its positioning as female healthcare specialist.
The Danone Activation Studio
A practical guide to making Insights more accessible. How do you turn insights into action? This bookzine explores the 8 rules for success for activating insights, from including the consumer in the process, sharing insights company-wide, to building future-proof concepts to deliver a better consumer experience.
Increasing the ROI of consumer insights for Danone
Engaging and uniting Danone employees to trigger meaningful actions from consumer insights.
Understanding the tea landscape for Pepsi Lipton
Pepsi Lipton is a joint venture between PepsiCo and Unilever, focused on 3 core brands: Lipton Ice Tea, Brisk and…
Defining the optimal customer journey for BOSE
BOSE, the well-known high quality music product brand, had defined potential interesting target groups for future growth. In order to…
Testing the Bready concept for Nutella
Nutella is the world-famous sweetened hazelnut chocolate spread manufactured by the Italian company Ferrero. It was introduced in Belgium in…
Developing go-to-market strategies for Vodafone
Vodafone is a British multinational telecommunications agency. In order to grow their market share and average revenue per user (ARPU),…
Fueling the branding & innovation funnel for Dorel’s Quinny brand
Dorel (a manufacturer of juvenile products, including car seats, play yards, high chairs, bath accessories, infant health, home safety and…