Generating & activating ketchup insights for Heinz
H.J. Heinz, commonly known as Heinz and famous for its ketchup, is a U.S food processing company. Good insights lead…
Inspiration
We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.
Validating consumer insights for Heineken
Heineken International is a group which owns a worldwide portfolio of over 170 beer brands. As part of an organizational…
Developing a conversation management strategy for Dunlop
Dunlop Tyres is the largest UK manufacturer of car tyres and because consumers only care about tyres when they need new…
Developing a new brand positioning for Yamaha Motors Europe
Yamaha Motors Europeis a motorized vehicle-producing company which was facing a decline in sales results for its motorcycles, all terrain…
Creating a consumer-centric thinking culture for Unilever
Unilever is a British-Dutch multinational corporation which owns many of the world’s consumer product brands. Unilever is working hard at…
Evaluating the website experience for Marktplaats
Marktplaats is a Dutch classifieds advertising site owned by eBay. The company wanted to rejuvenate their website in order to…
Optimizing a communication strategy for Marktplaats
Marktplaats is a Dutch classifieds advertising site owned by eBay. This community was executed to improve a communication campaign aiming…
Developing the club of the future for Heineken
Heineken is a Dutch brewing company ranked as the third largest brewer in the world. The global design project of…
Improving the travel transfer experience for Air France-KLM
Air France-KLM is a French-Dutch airline holding company. To further improve the experience of travelers, Air France-KLM want to connect…
Shaping the brand vision for D.E. Master Blenders
D.E. Master Blenders 1753 (a Dutch corporation processing and trading in coffee, tea and other groceries), being an ambitious company, wanted…
How Cool Brands Stay Hot
Marketing principles for the Next Generation. What drives Generation Y & Z in their purchasing decisions? How can brands reach the NextGen consumers? How to create more relevant marketing campaigns for this target audience? This book explains best practice tactics and approaches through case studies and interviews with marketing execs across the globe.