Assessing the value of a Pinterest strategy for DIESEL
DIESEL is an Italian design company. It is best known for high end prêt-à-porter clothing aimed at the young adult…
Inspiration
We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.
Generating & activating ketchup insights for Heinz
H.J. Heinz, commonly known as Heinz and famous for its ketchup, is a U.S food processing company. Good insights lead…
Validating consumer insights for Heineken
Heineken International is a group which owns a worldwide portfolio of over 170 beer brands. As part of an organizational…
Developing a new brand positioning for Yamaha Motors Europe
Yamaha Motors Europeis a motorized vehicle-producing company which was facing a decline in sales results for its motorcycles, all terrain…
Creating a consumer-centric thinking culture for Unilever
Unilever is a British-Dutch multinational corporation which owns many of the world’s consumer product brands. Unilever is working hard at…
How Cool Brands Stay Hot
Marketing principles for the Next Generation. What drives Generation Y & Z in their purchasing decisions? How can brands reach the NextGen consumers? How to create more relevant marketing campaigns for this target audience? This book explains best practice tactics and approaches through case studies and interviews with marketing execs across the globe.