We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.

Heinz by InSites Consulting

Generating & activating ketchup insights for Heinz

H.J. Heinz, commonly known as Heinz and famous for its ketchup, is a U.S food processing company. Good insights lead…

Heineken by InSites Consulting

Validating consumer insights for Heineken

Heineken International is a group which owns a worldwide portfolio of over 170 beer brands. As part of an organizational…

Developing a conversation management strategy for Dunlop

Dunlop Tyres is the largest UK manufacturer of car tyres and because consumers only care about tyres when they need new…

Developing a new brand positioning for Yamaha Motors Europe

Yamaha Motors Europeis a motorized vehicle-producing company which was facing a decline in sales results for its motorcycles, all terrain…

Unilever by InSites Consulting

Creating a consumer-centric thinking culture for Unilever

Unilever is a British-Dutch multinational corporation which owns many of the world’s consumer product brands. Unilever is working hard at…

eBay by InSites Consulting

Evaluating the website experience for Marktplaats

Marktplaats is a Dutch classifieds advertising site owned by eBay. The company wanted to rejuvenate their website in order to…

eBay by InSites Consulting

Optimizing a communication strategy for Marktplaats

Marktplaats is a Dutch classifieds advertising site owned by eBay. This community was executed to improve a communication campaign aiming…

Heineken by InSites Consulting

Developing the club of the future for Heineken

Heineken is a Dutch brewing company ranked as the third largest brewer in the world. The global design project of…

AirFrance KLM by InSites Consulting

Improving the travel transfer experience for Air France-KLM

Air France-KLM is a French-Dutch airline holding company. To further improve the experience of travelers, Air France-KLM want to connect…

Jacobs Douwe Egberts logo

Shaping the brand vision for D.E. Master Blenders

D.E. Master Blenders 1753 (a Dutch corporation processing and trading in coffee, tea and other groceries), being an ambitious company, wanted…


How Cool Brands Stay Hot

Marketing principles for the Next Generation. What drives Generation Y & Z in their purchasing decisions? How can brands reach the NextGen consumers? How to create more relevant marketing campaigns for this target audience? This book explains best practice tactics and approaches through case studies and interviews with marketing execs across the globe.

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