Rethinking the Nightlife Experience for Heineken

Rethinking the Nightlife Experience for Heineken

Listen to Thomas Troch (Senior Research Manager at InSites Consulting) and discover Heineken’s strategy about thinking way beyond the product. Reaching out to thousands of Instagram users, a community of 50 consumers and 20 designers. It’s not only important to move your target, you have to move their emotions. Peak inside how Heineken rebuilt its social engagement and emotional bond from the ground up.