Why Danone launched the Danone Activation Studio

Why Danone launched the Danone Activation Studio

Hear from Annemiek Temming (Head of Strategy, Insights & Corporate Communication at Danone Benelux) why Danone launched the Danone Insight Activation Studio. Danone, a multinational food products corporation, recently launched the Danone 2020 Manifesto, a business transformation program designed for a sustainable, collaborative and community-engaging future. Inspired by this Manifesto, the Danone Benelux Consumer Insight Team wanted to create an environment where consumer insights come to life, stimulate collaboration and catalyze bottom-up innovations. But how to engage and unite employees and how to trigger meaningful actions from consumer insights?