Our Head of Research Communities Tom De Ruyck is currently travelling around the world with his new presentation ‘The Consumer Consulting Board’ and this week, he’s making a stopover in India. Mumbai is the place to be today and tomorrow, since Tom is presenting there twice. This afternoon, an exclusive ESOMAR member event is taking place, which coincides with heated debates around enhancing the effectiveness of research panel communities in India.
There’s a need to be in constant touch with consumers, a need for an always-on research. And that’s where Tom’s speech comes in. He’s going to bring his story of ‘the Consumer Consulting Board’ to stress the importance of structural collaboration with your consumers i.e. being in dialogue with your consumers in a community 24/7.
Then tonight, Tom’s heading off to the Market Research Event 2012, which celebrates research’s ability to drive innovation, inspire change and deliver results. And we’re very proud to say that Tom will be there for the award ceremony – presented by the CMO Council USA & the CMO Council Asia – to receive the leadership award for Contribution to Market Research. And finally tomorrow, Tom will be a keynote at the World Brand Congress, where he will present his ‘Consumer Consulting Board’ for a second time. If you want to know more about his journey, check out his posts on Twitter!