previous March 2019 next
5

Workshop: Mastering Innovation Envy

Innovation is high on the agenda of many established organizations, yet many struggle with the speed and quality of innovation and are challenged by successful disruptors and start-ups. This leads to what we could label as ‘innovation envy’, where larger organizations envy the innovation fast tracks of disruptive newcomers.

What drives these successful entrepreneurs? What are the common denominators to their success and what can we learn from them?

The analysis of a multitude of successful start-up innovations allowed to identify three key characteristics amongst successful newcomers: friction, passion and pilot.

During this event, we will highlight how established innovators can – in a simple way – embed the successful disruptors’ DNA in the innovation research process, thus creating a new culture for innovation. Through a set of practical guidelines and interesting case studies, we will debunk the myth that established organizations lack the speed and agility for effective innovation.​

NL - Utrecht
5

INSPIRATION SESSION: Is NextGen marketing more chemistry than science?

​Joeri Van den Bergh, award-winning author of the marketing bestseller How Cool Brands Stay Hot – Branding to Generations Y & Z will be visiting Australia for the very first time. As NextGen expert & co-founder of InSites Consulting and thought leader on the impact of Millennials and Generation Z on marketing and business, Joeri has a new talk bringing new key trends & insights on NextGen.

We saw how mature markets suddenly became disrupted and how NextGen (Gens Y & Z) is challenging industry standards and common marketing practices. In today’s post-truth society, change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find, where gender and age are blurring, and family structures are unstructured. To cope with this fragile environment, NextGen (Gens Y & Z) consumers have developed an agile mind and they expect the same agility, speed and good sense of brands and companies…

So how do brands speed up their marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as Pepsico, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, Mastercard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh will share his insights on brands that bond beyond disruption and how brands speed up their marketing strategies to get ready for the new decade.

Program:

6.00PM: Doors open

6:20PM Welcome & introduction

by Erica Van Lieven, Managing Director InSites Consulting Australia

6.30PM: frAGILE: is NextGen marketing more chemistry than science?

by Joeri Van den Bergh, NextGen expert, managing partner & co-founder InSites Consulting

Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as LEGO, Freitag, LEVI’s, Beiersdorf, Audible, Mastercard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh will share his insights on brands that bond beyond disruption and how brands speed up their marketing strategies to get ready for the new decade.

8.00PM: Closing drinks & networking opportunities

Join this session, get inspired & find out yourself!​

AU - Sydney
6

INSPIRATION SESSION: Is NextGen marketing more chemistry than science?

Joeri Van den Bergh, award-winning author of the marketing bestseller How Cool Brands Stay Hot – Branding to Generations Y & Z will be visiting Australia for the very first time. As NextGen expert & co-founder of InSites Consulting and thought leader on the impact of Millennials and Generation Z on marketing and business, Joeri has a new talk bringing new key trends & insights on NextGen.

We saw how mature markets suddenly became disrupted and how NextGen (Gens Y & Z) is challenging industry standards and common marketing practices. In today’s post-truth society, change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find, where gender and age are blurring, and family structures are unstructured. To cope with this fragile environment, NextGen (Gens Y & Z) consumers have developed an agile mind and they expect the same agility, speed and good sense of brands and companies…

So how do brands speed up their marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as Pepsico, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, Mastercard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh will share his insights on brands that bond beyond disruption and how brands speed up their marketing strategies to get ready for the new decade.

Program:

12.00PM: Doors open

12:20PM Welcome lunch & introduction

by Erica Van Lieven, Managing Director InSites Consulting Australia

12.30PM: frAGILE: is NextGen marketing more chemistry than science?

by Joeri Van den Bergh, NextGen expert, managing partner & co-founder InSites Consulting

Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as LEGO, Freitag, LEVI’s, Beiersdorf, Audible, Mastercard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh will share his insights on brands that bond beyond disruption and how brands speed up their marketing strategies to get ready for the new decade.

2.00PM: Closing drinks & networking opportunity

Join this session, get inspired & find out yourself!

AU - Sydney
8

INSPIRATION SESSION: Is NextGen marketing more chemistry than science?

Joeri Van den Bergh, award-winning author of the marketing bestseller How Cool Brands Stay Hot – Branding to Generations Y & Z will be visiting Australia for the very first time. As NextGen expert & co-founder of InSites Consulting and thought leader on the impact of Millennials and Generation Z on marketing and business, Joeri has a new talk bringing new key trends & insights on NextGen.

We saw how mature markets suddenly became disrupted and how NextGen (Gens Y & Z) is challenging industry standards and common marketing practices. In today’s post-truth society, change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find, where gender and age are blurring, and family structures are unstructured. To cope with this fragile environment, NextGen (Gens Y & Z) consumers have developed an agile mind and they expect the same agility, speed and good sense of brands and companies…

So how do brands speed up their marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as Pepsico, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, Mastercard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh will share his insights on brands that bond beyond disruption and how brands speed up their marketing strategies to get ready for the new decade.

Program:

12.00PM: Doors open

12:20PM Welcome lunch & introduction

by Erica Van Lieven, Managing Director InSites Consulting Australia

12.30PM: frAGILE: is NextGen marketing more chemistry than science?

by Joeri Van den Bergh, NextGen expert, managing partner & co-founder InSites Consulting

Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as LEGO, Freitag, LEVI’s, Beiersdorf, Audible, Mastercard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh will share his insights on brands that bond beyond disruption and how brands speed up their marketing strategies to get ready for the new decade.

2.00PM: Closing drinks & networking opportunity

Join this session, get inspired & find out yourself!

AU - Melbourne
12

Guest lecture: BAM Digital Marketing

Guest lecture by Tom De Ruyck on Sterke consumenteninzichten​

BE - Brussels
25

Guest lecture: EDHEC Business School

Guest lecture by Tom De Ruyck​

FR - Roubaix
28

Workshop: Mastering Innovation Envy

​Innovation is high on the agenda of many established organizations, yet many struggle with the speed and quality of innovation and are challenged by successful disruptors and start-ups. This leads to what we could label as ‘innovation envy’, where larger organizations envy the innovation fast tracks of disruptive newcomers.

What drives these successful entrepreneurs? What are the common denominators to their success and what can we learn from them?

The analysis of a multitude of successful start-up innovations allowed to identify three key characteristics amongst successful newcomers: friction, passion and pilot.

During this event, we will highlight how established innovators can – in a simple way – embed the successful disruptors’ DNA in the innovation research process, thus creating a new culture for innovation. Through a set of practical guidelines and interesting case studies, we will debunk the myth that established organizations lack the speed and agility for effective innovation.

DE - Dusseldorf
28

Guest lecture: Solvay Brussels School

Guest lecture by Thierry Meerschaert on The Customer Journey Revolution.​

BE - Brussels

News

InSites Consulting launches research automation tool Fluent

Research automation tool Fluent

With research automation on the rise, we’re excited to announce the release of our proprietary research automation software, Fluent, an end-to-end research automation tool for all consumer validation needs. The market research industry is at the tipping point of the automation wave. According to the latest GRIT report, automation is especially popular when it comes …

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InSites Consulting bolsters African footprint

InSites Consulting bolsters African footprint

Only one month ago we announced we’re accelerating our global growth ambitions with onboarding Mentha Capital, a private equity firm. Today we can already proudly announce the first fruits of this collaboration… Meet Columinate, South Africa’s first and leading modern insights agency and the latest addition to the InSites Consulting family. South Africa is the …

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Mentha Capital supports InSites Consulting in global growth ambitions

Mentha Capital supports InSites Consulting in global growth ambitions

We’re proud to announce that we’ll be teaming up with Mentha Capital to further support and accelerate our global growth ambitions. All current 13 managing partners remain fully committed to further grow the business organically and support a focused buy-and-build strategy. InSites Consulting pioneered digital market research in 1997 as a spin-off of Vlerick Business …

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Strong revenue growth in 2016

Strong revenue growth for 2016

Ealier this week we reported our growth figures for 2016, announcing a revenue growth of 18%. 2016 was also the year we expanded our business to the German market by opening a Düsseldorf office. With now five client-facing offices based in Ghent, Rotterdam, New York, London and Düsseldorf, we’re eager to keep expanding our international footprint: …

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How Great a Place to Work are we?

Great Place to Work

For three years in a row we participated in the Great Place to Work® program with the aim to measure and build a better workplace for our team (across country and department). First, we are grateful that a whopping 80% of our employees worldwide decided to participate in the 2017 survey. It shows their commitment …

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A new Council for ESOMAR

Niels for ESOMAR Council President

Yesterday ESOMAR, the global market research association, announced their newly elected ESOMAR Council. As a global organization (active in 130 countries), this Council has a major impact on the direction which our profession is evolving in, both locally and internationally. Like in every true presidential election, two candidates were standing for President, one of them …

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Enlarging our European footprint with a German office

Enlarging our European footprint with a German office

On the threshold of closing our fiscal year (June 30, 2016) with an organic growth of nearly 30%, we’re thrilled to announce the next episode in our international expansion… the opening of a Düsseldorf office! With innovation at the heart of our company, we have been recognized by GRIT (Greenbook Research Industry Trends) report as …

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InSites Consulting proudly reports double digit growth

We’re happy to announce that our revenues have grown with more than 20% throughout this fiscal year and we anticipate closing the fiscal (June 30, 2016) with € 23 million in revenues or a 30% organic growth. Our offices based in Ghent, Rotterdam, New York and London amount for respectively approximately 40%, 30%, 20% and …

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Industry recognition for the Insight Activation Studio

GOR Best Practice Award

Earlier this month, the German Online Research (GOR) Association rewarded the best of innovation in research with their GOR Best Practice Award. And this year, our Insight Activation Studio took the victory… At the German Online Research Conference in Dresden, we showcased one of our first running Studio’s, the Danone Activation Studio to the GOR Best Practice …

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