previous May 2018 next
2

Bringing back the EDGE in marketing (research)

​We have moved from a business reality characterized by linearity, craftsmanship and scarcity to one defined by acceleration (e.g. of decision making), automation (e.g. of services) and abundance (e.g. of data). While we have shifted to this opposite, marketing (research) seem to be still holding on to the same principles and values as if nothing has changed.

Join us for a case study lead session on how to bring back the EDGE to marketing research.

Presented by Annelies Verhaeghe, who leads the Forward Lab at InSites Consulting and is Head of Research Innovation for one of the most Innovative MR companies globally.

Embedding consumer feedback in the day-to-day reality requires effort, this session will provide hands-on tips, inspiring examples and a sneak peak of our new Consumer Consulting Square™. Click here for more information on the Square™!

AU - Melbourne
3

UBA Masterclass ‘Consumer Understanding’

​Presentation by Tom De Ruyck

BE - Brussels
3

Bringing back the EDGE in marketing (research)

In the past decades, our world was characterized by linearity, craftmanship and scarcity. Today’s business reality is one of abundant data, automation, DIY and accelerated decision making. While these trends for sure bring benefits, current market research approaches do not follow today’s business and consumer realities. If we do not adapt we will lose the battle on speed and cost, and simply become commoditized. Market research may have lost its “edge” and true insights may no longer be perceived to bring a competitive “edge” for brands.

So how can we bring back an “edge” market research and insights deserve? To try and answer that question, we organize the thought leadership session “Bringing an EDGE with Market Research and Insights”. You will learn how brands create a strategic “edge” by putting insights at the heart of their business in versatile and agile ways. Build an EDGE or Envision (a long-term perspective), Digest (with iterative and tiny insights), Glue (different methods, sources and teams) and Earn (the attention of all stakeholders).

AU - Sydney
3

Bringing back the EDGE in marketing (research)

In the past decades, our world was characterized by linearity, craftmanship and scarcity. Today’s business reality is one of abundant data, automation, DIY and accelerated decision making. While these trends for sure bring benefits, current market research approaches do not follow today’s business and consumer realities. If we do not adapt we will lose the battle on speed and cost, and simply become commoditized. Market research may have lost its “edge” and true insights may no longer be perceived to bring a competitive “edge” for brands.

So how can we bring back an “edge” market research and insights deserve? To try and answer that question, we organize the thought leadership session “Bringing an EDGE with Market Research and Insights”. You will learn how brands create a strategic “edge” by putting insights at the heart of their business in versatile and agile ways. Build an EDGE or Envision (a long-term perspective), Digest (with iterative and tiny insights), Glue (different methods, sources and teams) and Earn (the attention of all stakeholders).

AU - Sydney
14

Marketing Week Tallinn

​Presentation by Tom De Ruyck on How do get the most out of the human/machine collaboration? ​

EST - Tallinn
17

CMG European Conference

Presentation by Joeri Van den Bergh on frAGILE: Is NextGen marketing more chemistry than science?​

PT - Porto
29

TU Delft

Guest lecture by Jacqueline van ‘t Hof on Square as a tool for consumer centric product development​

NL - Delft
29

Data is Money, Data is Power

​Presentation by Tom De Ruyck

BE - Antwerp

News

Strong revenue growth in 2016

Strong revenue growth for 2016

Ealier this week we reported our growth figures for 2016, announcing a revenue growth of 18%. 2016 was also the year we expanded our business to the German market by opening a Düsseldorf office. With now five client-facing offices based in Ghent, Rotterdam, New York, London and Düsseldorf, we’re eager to keep expanding our international footprint: …

Read more

How Great a Place to Work are we?

Great Place to Work

For three years in a row we participated in the Great Place to Work® program with the aim to measure and build a better workplace for our team (across country and department). First, we are grateful that a whopping 80% of our employees worldwide decided to participate in the 2017 survey. It shows their commitment …

Read more

A new Council for ESOMAR

Niels for ESOMAR Council President

Yesterday ESOMAR, the global market research association, announced their newly elected ESOMAR Council. As a global organization (active in 130 countries), this Council has a major impact on the direction which our profession is evolving in, both locally and internationally. Like in every true presidential election, two candidates were standing for President, one of them …

Read more

Enlarging our European footprint with a German office

Enlarging our European footprint with a German office

On the threshold of closing our fiscal year (June 30, 2016) with an organic growth of nearly 30%, we’re thrilled to announce the next episode in our international expansion… the opening of a Düsseldorf office! With innovation at the heart of our company, we have been recognized by GRIT (Greenbook Research Industry Trends) report as …

Read more

InSites Consulting proudly reports double digit growth

We’re happy to announce that our revenues have grown with more than 20% throughout this fiscal year and we anticipate closing the fiscal (June 30, 2016) with € 23 million in revenues or a 30% organic growth. Our offices based in Ghent, Rotterdam, New York and London amount for respectively approximately 40%, 30%, 20% and …

Read more

Industry recognition for the Insight Activation Studio

GOR Best Practice Award

Earlier this month, the German Online Research (GOR) Association rewarded the best of innovation in research with their GOR Best Practice Award. And this year, our Insight Activation Studio took the victory… At the German Online Research Conference in Dresden, we showcased one of our first running Studio’s, the Danone Activation Studio to the GOR Best Practice …

Read more

Alieke Stubbe awarded as Febelmar Young Talent of 2016

Alieke at Febelmar Congress

On Thursday February 26, at the annual Febelmar Congress in Brussels, Alieke Stubbe (Qualitative Research Consultant at InSites Consulting) was rewarded the first Febelmar Young Talent Award. For this 2016 edition of the Febelmar Congress, Febelmar introduced the Young Talent Award, inviting young researchers (aged -30) to present their big idea for the future of …

Read more

ESOMAR awards our Insight Activation Studio

Insight Activation Studio awarded by ESOMAR

We are so excited to share that, at the launch of our Insight Activation Studio, we can already call it an award-winning innovation… Last Tuesday we officially introduced our Insight Activation Studio at the ESOMAR Congress in Dublin. Niels Schillewaert (co-founder of InSites Consulting), together with Holly Rozelle of Dannon, presented the Dannon Studio case …

Read more

Tom Goderis steps up to partnership

Tom Goderis

We’re happy to announce we’ve extended our group of Managing Partners with Tom Goderis, bringing in over 20 years of experience in global consumer understanding after having worked both on the client (10 years at Procter & Gamble) and agency (Synovate, TNS and 7 years at InSites Consulting) sides. Tom was recently appointed as Managing Director at our …

Read more