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5

Bringing back the EDGE in marketing (research)

​In the past decades, our world was characterized by linearity, craftmanship and scarcity. Today’s business reality is one of abundant data, automation, DIY and accelerated decision making. While these trends for sure bring benefits, current market research approaches do not follow today’s business and consumer realities. If we do not adapt we will lose the battle on speed and cost, and simply become commoditized. Market research may have lost its “edge” and true insights may no longer be perceived to bring a competitive “edge” for brands.

So how can we bring back an “edge” market research and insights deserve? To try and answer that question, InSites Consulting and Luck Collective organize the thought leadership session “Bringing an EDGE with Market Research and Insights”. You will learn how brands create a strategic “edge” by putting insights at the heart of their business in versatile and agile ways. Build an EDGE or Envision (a long term perspective), Digest (with iterative and tiny insights), Glue (different methods, sources and teams) and Earn (the attention of all stakeholders).

Join us on Monday February 5, 2018 for 90 minutes full of inspiration and an interactive end-client discussion:

Program outline:

3:00 pm Welcome & doors open

3:30 pm Have we lost our EDGE?

3:50 pm How brands like SONY, Unilever, Bloomingdale’s gain an EDGE

4:20 pm End-client panel discussion

5:50 pm Closing and drinks​

US - San Francisco
8

Bringing back the EDGE in marketing (research)

Back in the ‘Mad Men’ days, marketers were the creative superstars that lived on the edge to move people, brands and businesses. Since the ’60s, we have moved from a world characterized by linearity, craftmanship and scarcity to one defined by acceleration, automation and abundance. While we have shifted to this opposite, marketing and marketing research seem to be still holding on to the same principles and values as if nothing has changed.

Just think of how marketing research is characterized by its long research cycles, not providing any speed or flexibility for fast decision-making. Or how we are still fishing in the same pool of participants and keep bombarding consumers with questions rather than focusing on smart data integration.

If our processes and approaches are not adapted to this new reality, how can we provide meaning to the business and stay relevant for consumers? While the life expectancy of humans is increasing year after year, that of brands and companies is declining at an ever-faster rate. Is our market at a standstill? Have we lost our edge and how can we get it back?

During this workshop, you will discover how to bring back the EDGE marketing (research) deserves. Through inspiring case studies, we will demonstrate how brands are reconquering the edges by putting the customers’ voices at the heart of their business. Embedding consumer feedback in the day-to-day reality requires a lot of effort, so this session will provide hands-on tips, inspiring examples and a sneak peak of our new Consumer Consulting Square™. Click here for more information on the Square™!

US - New York
22

Bringing back the EDGE in marketing (research)

Back in the ‘Mad Men’ days, marketers were the creative superstars that lived on the edge to move people, brands and businesses. Since the ’60s, we have moved from a world characterized by linearity, craftmanship and scarcity to one defined by acceleration, automation and abundance. While we have shifted to this opposite, marketing and marketing research seem to be still holding on to the same principles and values as if nothing has changed.

Just think of how marketing research is characterized by its long research cycles, not providing any speed or flexibility for fast decision-making. Or how we are still fishing in the same pool of participants and keep bombarding consumers with questions rather than focusing on smart data integration.
If our processes and approaches are not adapted to this new reality, how can we provide meaning to the business and stay relevant for consumers? While the life expectancy of humans is increasing year after year, that of brands and companies is declining at an ever-faster rate. Is our market at a standstill? Have we lost our edge and how can we get it back?
During this workshop, you will discover how to bring back the EDGE marketing (research) deserves. Through inspiring case studies, we will demonstrate how brands are reconquering the edges by putting the customers’ voices at the heart of their business. Embedding consumer feedback in the day-to-day reality requires a lot of effort, so this session will provide hands-on tips, inspiring examples and a sneak peak of our new Consumer Consulting Square™. Click here for more information on the Square™!​

UK - London
27

Bringing back the EDGE in marketing (research)

​Back in the ‘Mad Men’ days, marketers were the creative superstars that lived on the edge to move people, brands and businesses. Since the ’60s, we have moved from a world characterized by linearity, craftmanship and scarcity to one defined by acceleration, automation and abundance. While we have shifted to this opposite, marketing and marketing research seem to be still holding on to the same principles and values as if nothing has changed.

Just think of how marketing research is characterized by its long research cycles, not providing any speed or flexibility for fast decision-making. Or how we are still fishing in the same pool of participants and keep bombarding consumers with questions rather than focusing on smart data integration.

If our processes and approaches are not adapted to this new reality, how can we provide meaning to the business and stay relevant for consumers? While the life expectancy of humans is increasing year after year, that of brands and companies is declining at an ever-faster rate. Is our market at a standstill? Have we lost our edge and how can we get it back?

During this workshop, you will discover how to bring back the EDGE marketing (research) deserves. Through inspiring case studies, we will demonstrate how brands are reconquering the edges by putting the customers’ voices at the heart of their business. Embedding consumer feedback in the day-to-day reality requires a lot of effort, so this session will provide hands-on tips, inspiring examples and a sneak peak of our new Consumer Consulting Square™. Click here for more information on the Square™!

BE - Gent

News

Strong revenue growth in 2016

Strong revenue growth for 2016

Ealier this week we reported our growth figures for 2016, announcing a revenue growth of 18%. 2016 was also the year we expanded our business to the German market by opening a Düsseldorf office. With now five client-facing offices based in Ghent, Rotterdam, New York, London and Düsseldorf, we’re eager to keep expanding our international footprint: …

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Posted in About us, News

How Great a Place to Work are we?

Great Place to Work

For three years in a row we participated in the Great Place to Work® program with the aim to measure and build a better workplace for our team (across country and department). First, we are grateful that a whopping 80% of our employees worldwide decided to participate in the 2017 survey. It shows their commitment …

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Posted in About us, News

A new Council for ESOMAR

Niels for ESOMAR Council President

Yesterday ESOMAR, the global market research association, announced their newly elected ESOMAR Council. As a global organization (active in 130 countries), this Council has a major impact on the direction which our profession is evolving in, both locally and internationally. Like in every true presidential election, two candidates were standing for President, one of them …

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Posted in MR industry, News

Enlarging our European footprint with a German office

Enlarging our European footprint with a German office

On the threshold of closing our fiscal year (June 30, 2016) with an organic growth of nearly 30%, we’re thrilled to announce the next episode in our international expansion… the opening of a Düsseldorf office! With innovation at the heart of our company, we have been recognized by GRIT (Greenbook Research Industry Trends) report as …

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Posted in About us, News

InSites Consulting listed as one of the top 3 most innovative research agencies worldwide

3rd most innovative research agency wordwide

The annual Greenbook Research Industry Trends study which is carried out by Greenbook (the leading research blog in the US) analyses evolutions and trends in the research industry and also draws up a yearly ranking of the 50 most innovative market research agencies, based on input from over 3565 marketing and research professionals. Year after …

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Posted in Awards, News

InSites Consulting proudly reports double digit growth

We’re happy to announce that our revenues have grown with more than 20% throughout this fiscal year and we anticipate closing the fiscal (June 30, 2016) with € 23 million in revenues or a 30% organic growth. Our offices based in Ghent, Rotterdam, New York and London amount for respectively approximately 40%, 30%, 20% and …

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Posted in News

Industry recognition for the Insight Activation Studio

GOR Best Practice Award

Earlier this month, the German Online Research (GOR) Association rewarded the best of innovation in research with their GOR Best Practice Award. And this year, our Insight Activation Studio took the victory… At the German Online Research Conference in Dresden, we showcased one of our first running Studio’s, the Danone Activation Studio to the GOR Best Practice …

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Posted in Awards, Insight Activation Studio, News

Alieke Stubbe awarded as Febelmar Young Talent of 2016

Alieke at Febelmar Congress

On Thursday February 26, at the annual Febelmar Congress in Brussels, Alieke Stubbe (Qualitative Research Consultant at InSites Consulting) was rewarded the first Febelmar Young Talent Award. For this 2016 edition of the Febelmar Congress, Febelmar introduced the Young Talent Award, inviting young researchers (aged -30) to present their big idea for the future of …

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Posted in Awards, News

ESOMAR awards our Insight Activation Studio

Insight Activation Studio awarded by ESOMAR

We are so excited to share that, at the launch of our Insight Activation Studio, we can already call it an award-winning innovation… Last Tuesday we officially introduced our Insight Activation Studio at the ESOMAR Congress in Dublin. Niels Schillewaert (co-founder of InSites Consulting), together with Holly Rozelle of Dannon, presented the Dannon Studio case …

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Posted in Awards, Insight Activation Studio, News

Tom Goderis steps up to partnership

Tom Goderis

We’re happy to announce we’ve extended our group of Managing Partners with Tom Goderis, bringing in over 20 years of experience in global consumer understanding after having worked both on the client (10 years at Procter & Gamble) and agency (Synovate, TNS and 7 years at InSites Consulting) sides. Tom was recently appointed as Managing Director at our …

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Posted in About us, News