The Customer Journey Revolution bookzine

The Customer Journey Revolution

How to create truly authentic and sustainable customer-centered experiences. With consumer expectations rising, but above all constantly evolving, delivering top customer experience is difficult. So how can you get a constant finger on the pulse of your consumers and build truly consumer-centered CX solutions? Discover how we collaborated with brands such as Volkswagen, Bosch, AB InBev …

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Innovation Envy bookzine cover

Innovation Envy

What established innovators can learn from successful disruptors. Innovation is a top priority for all established organizations, yet many companies struggle with the speed and quality of innovation and are challenged by successful disruptors and start-ups. The old ways of innovating often lack the DNA of what makes the disruptors successful: friction, passion and gut. …

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Impact is the (new) name of the game

Impact is the (new) name of the game

Turning insights into action. Although information has never been this accessible and data this abundant, brands and insight professionals are on a continuous quest for deep consumer insights. Yet the true challenge lies in activating these insights as CMI managers feel that only 45% of their research spending actually leads to business impact. Why is …

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From hype to reality

From hype to reality

Artificial Intelligence in Market Research. To whatever conference we may go, industry magazine we may read, business podcast we may listen to: the message is the same everywhere. Artificial Intelligence (AI) is the next big thing. Artificial intelligence will disrupt every industry! But is this actually the case for the market research industry? Is AI …

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Have we lost our EDGE?

Have we lost our EDGE?

Back in the Mad Men days, marketers were creative superstars that lived on the edge to move people, brands and businesses. Since the nineteen sixties, we moved from a world characterized by linearity, craftmanship and scarcity to one being defined by acceleration, automation and abundance. While we shifted to this opposite, marketing (research) seems to …

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We have seen the future

We have seen the future…

Fast-forward to more contextual, more agile and smarter qualitative research Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research …

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fr*AGILE: Is NextGen marketing more chemistry than science?

fr*AGILE: Is NextGen marketing more chemistry than science?

In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find and where gender and age are blurring . To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect …

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Millennials at Work

Millennials at Work

Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, both in their attitude and in their approach towards work. The Millennials at Work bookzine (by …

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How to sharpen your brand

How to sharpen your brand

Measuring Distinctive Assets. The human brain is a complex and utterly fascinating thing. For many years, marketers and researchers have tried to understand the mechanism behind consumers’ behavior and thinking. Evidence from neuropsychology teaches us that people make decisions based on two different processes or even referred to as systems. Type 1 processes are intuitive, fast, …

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Brand Religion

Brand Religion

Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand. But in this abundance of models and theories, marketers …

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