Aurelie Van Daele

Aurelie Van Daele

Senior Research Manager

 [email protected]

 +32 9 269 14 25

Ghent office

Evergemsesteenweg 195

9032 Ghent



Aurélie Van Daele has been working at InSites consulting since 2014, gaining experience in research and consultancy, mainly focusing on qualitative research.

She built her expertise within the FMCG sector and has been working for international brands like Danone, Alpro, Ferrero, P&G, Duvel Moortgat and others.
Aurélie is passionate about understanding the behaviour and motivations of consumers, and translating these learnings into actionable insights and reports to help growing businesses.

In her spare time, she practices Pilates and likes running on the beach, near her home. She enjoys working in the (vegetable) garden, and you can regularly find her in the kitchen trying out recipes and new products.

My latest blog posts

Brand lessons from the UBA Trends Day

Brand lessons from the UBA Trends Day

Written by Aurelie Van Daele

What is trending in advertisement, retail, technology, media and sports and what can brands learn from this? This question gathered…

Create Tomorrow Today

Written by Aurelie Van Daele / Simona Salcudeanu

Last Thursday, the annual Febelmar Congress took place in Brussels. ‘Create Tomorrow Today’ was the congress theme: finding answers to…