The 4 C’s of Insight Activation
Written by Lisa McFarland / Tom De Ruyck
Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.
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Written by Lisa McFarland / Tom De Ruyck
Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.
Written by Lisa McFarland / Tom De Ruyck
Consumer research leads to interesting results and powerful insights. But how do you encourage stakeholders to act upon them? Discover what insight activation is all about.
Written by Tom De Ruyck
To become genuinely customer-centric, organizations must realize the need to understand their customers as humans and help them achieve what they aspire. Read on to discover what this means for brands.