Who’s up NXT? Observing trends with the Z Generation

Observing trends with the NXTGEN at IIeX

End ’14 InSites Consulting’s Forward Lab challenged youngsters to come up with a better understanding of their own future behavior than expert trendwatchers. Did this unique combination of an online trend game and crowd analysis lead to meaningful trend detection? Gen Y author Joeri Van den Bergh shared the insights of this experiment at the IIeX Europe event in Amsterdam (NL) on February 18, 2015.