To compete for the best young talent, the Market Research industry has to increase its attractiveness as an industry. To understand the perception young graduates have of our industry, Fringe Factory has set up a quantitative study with the support of InSites Consulting, SSI and ESOMAR Next. Together, we surveyed over 1,800 graduates across 9 countries to understand and assess how attractive Market Research is as a profession. This report highlights 5 eye-catching insights and recommendations to make a change as an industry. The time is now!