2022 Consumer Trends report

2022 Consumer Trends Report

2021 was the year of collective adjustment. Global upheaval and changing work-life routines has led to a re-evaluation of where we invest our time and energy. For some, this involved significant life-changing decisions, whereas for others, small-scale rituals offered a chance to regain balance. Amidst the ongoing uncertainty, redirecting our focus on creating small moments of joy has become a priority. Yet, at the same time there is a sense of stability that comes from long-term planning and procrastinating about the future.

In 2022, we will attempt to satisfy this underlying tension between pleasure and purpose. We are actively trying to rebound and rebalance.

As experts in people-centric future thinking, we identified 10 consumer trends for 2022, and we validated these with 15,000 consumers in 17 markets around the globe (via a field partnership with Dynata).

We explore these emerging trends that are shaping the 2022 consumer in our 2022 Consumer Trends Report: Rebound + Rebalance.

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