Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations.
2022 Consumer Trends report
2021 was the year of collective adjustment. Global upheaval and changing work-life routines has led to a re-evaluation of where we invest our time and energy. For some, this involved significant life-changing decisions, whereas for others, small-scale rituals offered a chance to regain balance. Amidst the ongoing uncertainty, redirecting our focus on creating small moments of joy has become a priority. Yet, at the same time there is a sense of stability that comes from long-term planning and procrastinating about the future.
In 2022, we will attempt to satisfy this underlying tension between pleasure and purpose. We are actively trying to rebound and rebalance.
As experts in people-centric future thinking, we identified 10 consumer trends for 2022, and we validated these with 15,000 consumers in 17 markets around the globe (via a field partnership with Dynata).
We explore these emerging trends that are shaping the 2022 consumer in our 2022 Consumer Trends Report: Rebound + Rebalance.Request your download
You might also be interested in
Research communities, online discussions boards, bulletin boards, insight ecosystems… what’s in a name. In this bookzine, we bring clarity by defining four different community types, each linked to a concrete research need, illustrated with best practices.
Human behavior is a complex interplay between actions, cognition and emotions. In this bookzine, we showcase how to choose the right blend of ‘think’, ‘feel’, ‘do’ and ‘make’ research activities for the right business challenge.