Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations.
Ready for the Zoomers?
Gen Z was born into a technological world. This digitally native generation is social-media-literate, always-on and hyper-informed. Online platforms are not only their means to be in the know or stay connected, but above all allow them to amplify their voice. From #MeToo to Black Lives Matter, Gen Z is not afraid to question authority and call out injustice. Growing up against the backdrop of social upheaval, climate change and a global health crisis, it’s a generation that struggles with mental well-being, but they don’t hold back to openly talk it. With many coming of age during the pandemic, the past two years put a mark on their lives and outlook on the future.
So what characterizes these Zoomers, and how are they different from the generations before them? In this report, we shed a light on what makes Gen Z tick and what they expect from brands.Request your download
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