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[Post] Overcoming the sustainability paradox: US consumers want brands to drive change

From more frequent and extreme storms and unprecedented heatwaves to global protests for equal rights and personal freedom, we are feeling the impact of human-caused pressure on planet and people. Sustainability is a key concern amongst consumers, yet many aren’t acting upon it. So where does the problem lie? What’s creating this sustainability paradox?

[Post] How the entertainment industry steps up to protect the planet [an interview with Live Nation]

There is no doubt that sustainability is high on Live Nation’s agenda. In 2021, for instance, the world’s leading live entertainment company, announced its Green Nation Touring Program. An interview with Patricia Yagüe, Head of Sustainability EMEA at Live Nation Entertainment.

[Post] Creating a sustainable world for pets, people and the planet [an interview with Royal Canin]

Royal Canin strives to create a sustainable world for pets, people, and planet. But what does this mean? An interview with Fabrice Mathieu, Global sustainability director and administrator of The Royal Canin Foundation at Royal Canin.

[Post] Transparency at the core of your sustainability agenda [an interview with Beiersdorf]

Julia Beier, Sustainability Manager for Responsible Sourcing & Human Rights at Beiersdorf talks about how the brand creates transparency across its supply chain

[Post] The sustainable packaging challenge [an interview with Duni Group]

Working in the business of sustainable packaging and take-away solutions, Erik Lindroth (Sustainability Director at Duni Group) talks about what it means to be a sustainable partner for the food service industry.

[Post] How bold decisions help to become a sustainability leader [an interview with Arçelik]

Bahadir Tomac, Consumer Insights Manager, talks about what sustainability means for Arçelik, the world’s most sustainable household-appliances manufacturer.

[Post] How to ‘walk the talk’ when it comes to sustainability [an interview with AG Insurance]

Nathalie Erdmanis, Director of Sustainability & Director of Strategic Marketing, Branding & Data Insights Analytics talks about how AG Insurance wants to contribute to a more sustainable world.

[Post] Empowering women in finance [an interview with ABN AMRO]

Richard Kooloos, Director Group Sustainability at ABN AMRO Bank talks about how sustainability has become an integral part of financial decision making.

[Post] Buycotting on the rise for Australian consumers

Today, 25% of Australians report that they have boycotted a brand for sustainability reasons, compared to 14% just over twelve months ago. According to our new two-part study conducted in July 2019 and October 2020, aimed at assessing the change in consumer sentiment and behaviour towards sustainability caused by the Australian bushfire crisis and the COVID-19 pandemic.

[Post] Belgian consumers place more importance on sustainability today than pre-COVID-19

Almost 9 out of 10 Belgians feel that ‘sustainability’ is important today, compared to 8 in 10 just twelve months ago, pre-COVID-19. According to our two-part study conducted in July 2019 and August 2020, this increase was seen across all generations, with the largest change in attitude recorded among Millennials (+13%).

[Post] InSites Consulting launches global Culture + Trends solution

To help brands navigate these extraordinary times, we’re excited to announce the global roll-out of our Culture + Trends solution….

[Post] How brands are shaping consumers’ DIY routines

Baking bread, experimenting with home-made skin care, or cultivating an (indoor) garden. What do-it-yourself (DIY) projects did you take on…