Our research toolbox embraces ongoing and iterative thinking, offering a multitude of consumer activities, business solutions and marketing programs allowing brands to become truly immersed in the consumer reality. Hear, feel and see what consumers want and need.
You wish to listen to and track (real-time) consumer needs, perceptions, beliefs and experiences, to trigger (real-time) actions for improving business performance.
Through our modular tracking approach, your business keeps a constant finger on the pulse in any business challenge.Read more
Brands need to stay close to their consumers and collaborate with them to stay relevant. Only by truly understanding consumers’ needs, frictions and aspirations, brands will be able to develop impactful solutions. This is where online insight communities come in.
An insight community is a strategic capability for a 360° collaboration with consumers, enabling flexible decision making. Our proprietary Square platform is the ultimate gateway to connect with and learn from consumers.Read more
Culture + Trends
Culture shifts and emerging trends are shaping your consumer, your category and your brand. We help you to identify, understand and act upon these changes, now and in the future.
Culture + Trends draws from a unique blend of resources, including our Illume network of leading-edge consumers, and extensive knowledge library and a team of future-consumer experts.Read more
Creativity is the number one skill needed to survive and thrive in the current market reality. Yet too often organizations resemble assembly lines more than creative hotbeds.
Did you know that only 1% has the creative skill to think out-of-the-box and craft new content? The probability your internal stakeholders all fit within that 1% is extremely low. Businesses need to open the gates and embrace creative crowdsourcing. Our global creator community eÿeka boosts creativity through global online contests.Read more
Consumer Connect Program
Many company stakeholders never actually talk to consumers, but rather build their knowledge and understanding of consumers on abstract quotes and numbers gathered from various reports. Yet, this might lead to a misrepresentation of the consumer and might cloud your decision making.
To truly understand the consumer behind the numbers, company stakeholders need to directly connect with consumers. Our Consumer Connect program combines state-of-the-art technology with human engagement.Read more
Consumer Centricity Academy
Leadership and marketing teams of brands around the world increasingly realize they are not like their consumer, and they need to become more consumer centric. However, we see organizations struggling to act. Which concrete steps should we take? What are the benefits for our organization?
To increase the competence level of marketing and consumer insights professionals, we’ve built a full learning program consisting of four modules.Read more