Telecom customers attach most importance to product, delivery and communication

The ‘Relationship Monitor’ is a pan-European research realized by InSites Consulting in collaboration with Peppers & Rogers Group. The survey’s objective was to discover the main factors for strong customer relations. In the telecommunication sector specifically, consumers attach the most importance to their telecom supplier’s services offer, the telecom service’s quality and the communication they receive. The comparison between the countries shows that consumers in different countries often have different expectations where the level of customer service is concerned.
Check out the full article here

You might also be interested in

Black man with Rubik's cube

Keep your strategy in tune with consumers’ needs via Price Sentiment Trackers

Written by Yvonne Feucht

How tracking price sentiment helps you ensure that your price and product strategies stay in tune with consumer and retailer needs

InSites Consulting expands European footprint with the acquisition of Happy Thinking People

InSites Consulting expands European footprint with the acquisition of Happy Thinking People

Written by Anke Moerdyck

Strengthening our European footprint, we’re excited to announce our latest acquisition in the region with Happy Thinking People, headquartered in Munich and spanning Germany, Switzerland, and France. Happy Thinking People was founded in 1989 as a qualitative boutique, and today an international market research and innovation consultancy, ranking #1 on Innovation and Creativity in Germany (Marktforschung.de 2021).

Insight Activation - People on power box

The 4 C’s of Insight Activation

Written by Lisa McFarland / Tom De Ruyck

Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.