The Platform Innovation in Marketing (PIM) decided yesterday evening to award its annual Literature award to ‘The Conversation Manager’. The Conversation Manager is the bestseller written by Steven Van Belleghem, Managing Partner of InSites Consulting and Marketing Professor at the Vlerick Leuven Ghent Management School.
The judges chose The Conversation Manager for its innovative approach to marketing. Everyone knows that social media and conversations are changing the world; in The Conversation Manager, managers are given a foundation to reorganize their businesses in line with this trend.
The impressive journey of ‘The Conversation Manager’
The story of the Conversation Manager began in March 2010. Over 600 people attended the launch of the book. In the meantime, 10,000 copies have been sold. There is already an update on the market to which a new chapter was added. This chapter was developed based on feedback from readers. An enhanced version of the book is also available for the iPad, one of the first interactive management books in the world.
“The impact and outcome of this book exceeded all my expectations, this subject is highly topical, most companies think about the changes we all need to go through. The topicality and the balanced way I integrate this new vision with existing marketing terminology gives confidence to companies. That is certainly the basis for the success of this story.” says Steven.
Best speaker at the Marketing Information Event
In addition to this Award, last week Steven was awarded the prize for Best Workshop at the Marketing Information Event (MIE) in the Netherlands. Together with Annemiek Temming from Danone, Steven presented a case study showing the effects of good conversation management.
About the PIM Literature award
The Platform Innovation in Marketing (PIM) has, in cooperation with the Vrije Universiteit van Amsterdam, set up an award for the most innovative marketing book. The goal of the PIM Marketing Literature Award is to promote innovation in the field of marketing in the Netherlands and bring good publications to the attention of marketing and sales managers. The main criterion for the PIM Marketing Literature Award is the extent to which the author has succeeded in reflecting innovative insights in the field of marketing. Additionally, the book must have its origins in the Dutch field of marketing and have a clear common ground between marketing and sales.
To celebrate this award InSites likes to give away 10 books. How can you win one of the books? Send @Steven_InSites a tweet. In this tweet you explain to whom you would like to donate the book and why. The 10 best tweets receive a book. Good luck!