Over the past years, consumers have turned into prosumers, reaching out to companies to start collaborating with them. But to what extent are companies open to collaborate with consumers? In our Collaboration Test, we aim to better understand how companies feel about collaborating with consumers to drive future relevance.
And we don’t just put you the test! End 2014, we already interviewed consumers worldwide on their collaboration experiences with brands. In this 5min survey, we’ll share the first consumer learnings to boost your collaboration power. Moreover, we will send you all the insights in a short report, touching both sides of the collaboration coin: consumer feedback on collaborating with brands and brand feedback on collaborating with consumers.