Bert Vandecasteele

Bert Vandecasteele

Senior Research Team Director

 [email protected]

 +49 211 5421 6640

Düsseldorf office

Erkrather Strasse 401

40231 Düsseldorf



After his graduation as a Master in Applied Economics at Ghent University, Belgium, in 2002, Bert was education quality researcher at a Belgian business school. In 2005, he became Research and Teaching Assistant Marketing and doctoral researcher at Ghent University, working on his thesis on innovative consumers (early adopters) and their motivations for buying these innovations. After finishing his PhD in 2010, he joined InSites Consulting, focusing on general content and project management for several international clients. Since 2017, he is leading the German team in the Düsseldorf office.

For 7 years, Bert was responsible at InSites Consulting for research for several international companies in the innovation field, such as AB InBev, Alpro, Barry Callebaut, Chiquita, Continental Foods, Dr. Oetker, Nestlé, Nespresso, Mars, Mondelez, Südzucker Group, Ter Beke, Vandemoortele and more. Since 2017, Bert has been broadening his scope towards the German market. Current clients are Arla Foods, Continental Foods, Henkel, Jägermeister, Mars, Miele, Südzucker Group, among others. He has conducted 140+ research projects and has a lot of experience in innovation research. He is experienced in both quantitative and qualitative research. Since many years, Bert has been actively involved in conducting both local and global Consumer Consulting Squares.

My latest blog posts

How Nespresso gives their customers a genuine coffee experience

How Nespresso gives their customers a genuine coffee experience

Written by Bert Vandecasteele

Working for an iconic brand such as Nespresso, who would say no to that? Since a few years, I’m glad…


Foodpairing… the new food experience trend

Written by Bert Vandecasteele

Last week, the crème de la crème of the Belgian marketers gathered to learn more about Gastronomy and Branding at…

Boem Patat

How to boost potato consumption? Co-creating an activation campaign with Gen Y

Written by Bert Vandecasteele

Since the beginning of 2013, InSites Consulting has been running a structural Consumer Consulting Board (an ongoing research community) for VLAM….