Just like a snake sheds its skin to allow itself to grow as well as to remove parasites along with the old skin, the marketing research industry needs to continuously reinvent itself in order to survive and remain successful. Last year’s GRIT report indicated that our industry is moving in the right direction. But are we sufficiently fast and furious?
Have you been enjoying the summer already? I’m sure you’ve already organized or attended a delicious barbecue, went to a sunny holiday destination, danced for hours on end at a festival or maybe you are still looking forward to some amazing plans you’ve made? Here at InSites Consulting, some of us are currently enjoying a well-deserved holiday as well, others are already fully at our clients’ service.
Meet our CCO (Chief Consumer Officer) Talk series, offering people from the C suite a chance to share their views on driving consumer centricity and activation in their organizations. This time, I had the pleasure to talk with Ignace Van Doorselaere, CEO of lingerie group Van de Velde. Lingerie group Van de Velde is a family-run business listed on Euronext Brussels, designing, producing and selling luxurious women lingerie under its own brand names (Marie Jo, PrimaDonna and Andrés Sardá).