In a yearly tradition ESOMAR host their global congress in September. This year’s theme? What inspires. This year’s location? The beautiful city of Nice. We’re proud to have been a supporter of ESOMAR for years and never miss the opportunity to connect with the market research world at their flagship event. So just as in previous years, the InSites Consulting team will again be well presented.
Introduction to article as published in Touchpoint, the Journal of Service Design Volume 6 No. 2 (Better Outcomes by Design) by Service Design Network. Today, patients have more information than ever before about their conditions and treatment options. Think about the wealth of data in the online PatientsLikeMe community, where more than 220,000 patients share their stories about over 2,000 conditions and Patient.co.uk, which has 16 million visits each month.
Just like a snake sheds its skin to allow itself to grow as well as to remove parasites along with the old skin, the marketing research industry needs to continuously reinvent itself in order to survive and remain successful. Last year’s GRIT report indicated that our industry is moving in the right direction. But are we sufficiently fast and furious?