In today’s globalised and connected world, one could have the perception that global brands are in pole position to grasp the huge opportunities in new and emerging markets. But reality is a bit different. How important is it to adapt and localise your marketing strategy? And how can research communities help give brands local relevance?
Last Thursday, the InSites Consulting London team invited a small group of clients for a half-day workshop at Wallacespace St Pancras. The goal of the workshop was to introduce research communities, or ‘Consumer Consulting Boards’ as we like to call them, to our clients from different industries and to answer any questions they may have had concerning research communities.
Brands increasingly want to connect with their customers on an emotional level. One way to do this is by looking more holistically at products and services from the experience perspective. Triggering the senses plays a vital role in creating these moments. But what if your product isn’t physical, but digital?