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Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

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Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

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Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

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Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

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Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

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Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

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Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

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Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

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Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

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Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

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Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

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External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more


More than a matter of life or death

Some people think football is a matter of life or death. I assure you, it’s much more serious than that.” The infamous Bill Shankly quote was indeed a very appropriate opener for the Geneva International Sports Convention. The UNICEF program project shared by Verity Nicholas, Chief Corporate Partnership Officer, lively supported how sports has the power to save lives. If you know that in Bangladesh drowning is still in the top 5 causes of death of children below 5 and if you appreciate that swimming lessons for kids in small villages may be a lifesaver, it is much easier to understand and applaud the investments UNICEF is making in the global commercial sports arena.Read more

7 tricks for cracking trackers

7 tricks for cracking trackers

Many brands continuously measure their performance on several key performance indicators. Yet, if you are working with tracker data, whether you are a researcher or research user, it will not come as a surprise that trackers often lead to many frustrations amongst its users.Read more

Market Research Impact Study by InSites Consulting

What do clients think about the impact of market research?

As published on Greenbook on Thursday November 20, 2014. As a special addendum to the most recent wave of GRIT (Greenbook Research Industry Trends) report, we wanted to get a deeper understanding of the impact and effectiveness of market research studies from the client side perspective. Together with Greenbook and Gen2 Advisors we questioned 185 market research users (marketers and insights managers, excluding professional research providers) in our survey and reflected about their most recent market research study as well as their ideal study.Read more