“Some people think football is a matter of life or death. I assure you, it’s much more serious than that.” The infamous Bill Shankly quote was indeed a very appropriate opener for the Geneva International Sports Convention. The UNICEF program project shared by Verity Nicholas, Chief Corporate Partnership Officer, lively supported how sports has the power to save lives. If you know that in Bangladesh drowning is still in the top 5 causes of death of children below 5 and if you appreciate that swimming lessons for kids in small villages may be a lifesaver, it is much easier to understand and applaud the investments UNICEF is making in the global commercial sports arena.
Many brands continuously measure their performance on several key performance indicators. Yet, if you are working with tracker data, whether you are a researcher or research user, it will not come as a surprise that trackers often lead to many frustrations amongst its users.
As published on Greenbook on Thursday November 20, 2014. As a special addendum to the most recent wave of GRIT (Greenbook Research Industry Trends) report, we wanted to get a deeper understanding of the impact and effectiveness of market research studies from the client side perspective. Together with Greenbook and Gen2 Advisors we questioned 185 market research users (marketers and insights managers, excluding professional research providers) in our survey and reflected about their most recent market research study as well as their ideal study.