Notwithstanding the fast-pacing environment we are in, brands and businesses should validate their thinking before actually acting on it. This need for fact-based decision making is the reason why survey research remains such a powerful and commonly used research method. According to the ESOMAR global research report, no less than 3 out 4 market research projects conducted worldwide are of a quantitative nature. Surveys are still big today, yet if our industry continues approaching surveys the way it’s done today… the days of survey research will soon be over.
As published on Switch & Shift on January 22, 2015. Do you recognize the feeling that time seems to go more rapidly as you grow older? Apart from this psychological effect of time, something is really happening to time as well. According to Moore’s law, technological performance is doubling every 18 months and with it we are witnessing an exponential increase in environmental change.
The film award season has almost come to an end, with the Oscars as the crowning glory at the end of February; in Market Research land the award season is in full business as well. Every year research organizations around the world aim to celebrate the power of research and the drive for innovation, change and impact in our industry.