People have always been obsessed by how well or badly they are performing in their life. They like to read the distance of their bicycle computer after finishing a local cycle or they check their watch to compare their time after finishing their weekly running tour. This behavior – or for some even obsession – of ‘quantified self’ had been struggling for years with the accurate but basic capturing of their personal data.
As published on Switch & Shift on September 8, 2014. Equality typically suffers from a bad reputation in capitalist environments, even to the extent that some consider it to be the biggest threat to capitalism itself. Looking at equality as the even distribution of wealth, it is indeed painstakingly clear that “all animals are created equal, but some are more equal than others”: the 85 richest people in the world have as much wealth as the 3.5 billion poorest, less than 15% of women hold Executive Officer positions in Fortune 500 companies and the US income inequality is at its highest peak since 1928. Yet, is it right to look at equality only in terms of wealth distribution?
Last week, we had the opportunity to attend the International Football Summit 2014 in Cologne (Germany), a gathering of marketing and sponsorship managers from the most important (European) football clubs. Needless to say that we, as football fans, were more than happy to attend. It turned out to be a really interesting day with speeches from representatives from Volkswagen, FIFA, Wolfsburg, Repucom, AC Milan, LFP, AIA Group, Symantec, Sky Media, J League, UniCredit, Libero Sports, etc.