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Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

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Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

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Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

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Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

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Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

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Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

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Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

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Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

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Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

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Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

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Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

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External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

10 tips to move from Customer Service to Customer Activation

10 tips to move from Customer Service to Customer Activation

In plenty a company, customer service is the only tangible contact (or touchpoint) a customer has with a company. A lot of customers spend an awful lot of money (hundreds or even thousands of euros a year) with a company. On top of that, for a lot of companies, customer service is their (only) differentiator from competitors. That’s why customer service is so important; companies that listen to their customers, carefully study market trends and take customer service at heart, get out of their way to exceed customer expectations, drive repeat business and boost brand recommendations. These types of companies evolve from customer service to customer activation.Read more

Collaborating for growth thumb

Collaborating with consumers to grow your business

Nowadays, the business environment is changing faster than ever. Whether you are one of the bigger players or a smaller company, national or international, we all have the same end goal of growing our business. In the current economic landscape, we face challenges every single day to stay ahead of the competition and to keep up with the radical changes that are taking place at a speed never seen before. Consumers have become more empowered than ever and have the power to make or even break brands. In order to be able to react quickly to emerging consumer needs, companies need to collaborate structurally with them.Read more

Big Data is the end of the beginning

Big data is the end of the beginning

As published in MarketingTribune on February 24, 2015. Big data is just data, no more, no less. The current image of big data reminds me of a famous Winston Churchill statement: “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Big data has taken up a fixed place in our society and will continue to grow exponentially. It is the end of the beginning, in a way that the challenge is to keep transforming big data into inspiring and activating consumer insights and to distill personal and relevant value for the consumers from it.Read more