The massive coastal capital city of Indonesia is situated on the northwestern coast of the island of Java in the Indonesian archipelago. The dynamic and vibrant megalopolis is nicknamed “the Big Durian”; a fruit with a thorny, oddly-odored outer shell that houses unique and flavor-packed flesh. A very relevant descriptor for the city, as well as the work that ABN Impact | InSites Consulting conducts on the island, as it peels away irrelevant layers to expose a rich core of insights.