Anita Peerdeman

Anita Peerdeman

Managing Partner

 [email protected]

 +49 211 5421 6643

Düsseldorf office

Erkrather Strasse 401

40231 Düsseldorf



With her >25 years of research & marketing experience at both agency and client side, Anita, as a global client partner, supports clients in developing research programs that meet business objectives on branding, comms and innovation. Orchestrating these programs and setting up the research-delivering teams for success; ensuring quality standards, installing synergy effects and driving motivation and inspiration.

As Head of Global Business Development, she is working with an expanding team of business developers around the globe, to contribute to the organic growth of InSites Consulting by unlocking new business opportunities in various sectors, geographies and business solutions.

On a personal level, Anita is the proud mum of two bold sons, Wouter & Corné. She has gained teaching experience while being a dance teacher, but also loves to host guest lectures about market research at universities. She seeks inspiration in great stories (books and movies), gets energized by wining & dining with friends, and participates in a twice-a-week yoga & dance class to stay fit & healthy.

My latest blog posts

Wie verändert sich die Welt weiterhin in 2021?

Wie verändert sich die Welt weiterhin in 2021?

Written by Anita Peerdeman / Beatrice Keller

Die Welt hat sich verändert durch Covid-19 und anderen Faktoren. Wir fragen uns alle, wie verändert sich die Welt weiterhin in 2021? Um dies herauszufinden, haben wir eine globale Studie in 16 Ländern durchgeführt, um die Trends für 2021 zu prognostizieren. Anhand qualitativen und quantitativen Studien (mit über 1000 Teilnehmern pro Markt), konnten insgesamt 14 globale Trends identifiziert werden.

Designing the right brand tracker for your ‘Brand Religion’

Designing the right brand tracker for your ‘Brand Religion’

Written by Anita Peerdeman / Niels Schillewaert

Brand trackers serve as an ongoing finger on the pulse, gaining insights into the extent to which a brand is…

Key learnings on size and composition of online research communities

Written by Anita Peerdeman

Online research communities have become a common methodology over the past 10 years. Many agencies have embraced this digital way…