Research Team Director[email protected]
51 Lever Street
Hello! I’m Cat, a senior researcher since 2005. I spent a year honing my quant skills at IRI, then worked for 10 years at BrainJuicer (now System1 Research), where I learnt the principle of applying Behavioural Economics to consumer research and won the ESOMAR Young Researcher Award. In 2017, I joined InSites Consulting (then Join the Dots), where I help my FMCG and media clients to better understand their customers.
I got into research because I’m passionate about understanding how people make decisions, and fascinated by how framing concepts differently can have a huge impact on people’s response. I enjoy working across the innovation funnel, from early-stage idea generation and testing to brand and campaign tracking, with a particular interest in pack testing.
My other great passion in life is my greyhound, Ronnie, who is enjoying his retirement from racing by spending as much time on the sofa as possible.