Customer experience research: why it’s not a ‘cow and scale’ story
Written by Christophe Vergult / Matthew Jorgenson
When it comes to customer experience practices, many companies have a mature process in place to measure touchpoints on an…
Christophe Vergult
Managing Partner
[email protected]+32 9 269 15 06
Ghent office
Evergemsesteenweg 195
9032 Ghent
Belgium
My latest blog posts
Ingredients of Customer Centricity: Extreme Creativity
Written by Christophe Vergult
In this series, we evaluate the three core ingredients to become a truly customer-centric organization: zooming in on Extreme Creativity. Consumers’ wants and needs change. So, being more creative in your approach means staying abreast of these changes. If you wish to excel, you have to be creative.
Ingredients of customer centricity: Extreme Speed
Written by Christophe Vergult
In this series, we evaluate the three core ingredients to become a truly customer-centric organization: zooming on Extreme Speed. If you wish to improve your organization’s internal clock speed and time-to-market, you need to adopt an agile, flexible, and fast approach. Speed is the key.