Daniel Teixeira

Daniel Teixeira

Managing Director Singapore

 [email protected]

 +65 9670 0433

Singapore office

71 Robinson Road #14-01

068895 Singapore



Hi ! I’m Daniel, Social Psychologist, originally from Porto, Portugal. ​

Managing Director of the InSites Consulting office in Singapore, I’ve been with InSites since early 2010. Since I started here, I’ve managed hundreds of multi-methodology projects for global brands such as Heineken, AXE/LYNX, BBC News, Viacom, Sony, Gumtree and Uber, with a focus on FMCG, media and customer experience.​

​My everyday goal is more easily said than done; passionate about bringing brands closer to consumers, facilitating co-creation and generating impactful insights.​

My absolute passion is centered around brand growth, communication & product development, with expertise areas being branding and innovation. ​

​Football, music, cinema and London fan. Guitar learning is the latest hobby, Bob Dylan my bigger-than-life mentor.​

Digital trends follower & GenY/Z erudite, older GenYer myself.​

My latest blog posts

2022 Trends in Consumer Goods

2022 Trends in Consumer Goods

Written by Daniel Teixeira / Daphne Leung

The market of consumer goods faced some considerable changes during the pandemic. With vaccination rates increasing, people are reclaiming their lives, also when it comes to shopping. In this second blogpost in a series of five, we zoom in on the key trends for consumer goods in 2022.

Generation Z - The age of the community

What comes after Generation Y? The Age of the Community

Written by Daniel Teixeira

Some call them the I-generation, others call them pluralists, post-gen and even generation Wii. To put it simply, they are…

Emotional brain

Strengthen your insights via the right emotional context

Written by Daniel Teixeira

A consumer insight should have an emotional valence. It can be a friction or problem that consumers want to solve,…