Eddie has 20 years of experience in consumer insights, having managed numerous multi-method projects in the financial services, technology, travel & tourism and retail sectors, for clients including Bank of China, Hang Seng Bank, Alipay, WeChat Pay, AIA, FWD, Hong Kong Tourism Board and many more. With a strong background in Customer Experience, Innovation and Brand Equity, Eddie is highly experienced in a wealth of research methods, including online digital communities.