![The science of the What and the Why](https://www.insites-consulting.com/media/2021/10/The-science-of-the-What-and-the-Why-800x450.jpg)
The Science of the What and the Why
Written by Graeme Lawrence
A fireside conversation with Zoë Ruffels, Global Head Consumer and Business Insights & Analytics at GSK Consumer Healthcare on how she and her team make an impact on this global consumer healthcare company.