Graeme has worked in Insight and Marketing for over 25 years. He started on the clientside with Lloyds Banking Group in the UK, in a variety of Marketing roles. In 1997 he moved to BJM Research (which became part of Kantar) and specialized in Advertising and Branding Research. Between 2001 and 2006 he worked for Harris Interactive and moved from Business Development to Head of Consumer in the UK.​

​He joined Virtual Surveys in 2006 as Head of Sales and Marketing and became a Board Director and part owner in 2008. Graeme led the re-brand to Join the Dots in 2011 and was a driving force in 6 years of 20+% growth of the Online Community experts. In 2017 he was a part of the leadership team that conducted an MBO of Join the Dots.​

​In 2019, Join the Dots was bought by the InSites Consulting Group, and Graeme became Managing Partner and took on the role of Global Client Partner for key accounts including GSK, Nestle and Kellogg’s.