Jeff Haselum is a Business Director at InSites Consulting, New York, and an experienced consumer and shopper insight strategist with many years of experience in the research industry. He has worked across many different sectors including consumer healthcare, CPG, finance, retail, and media & entertainment.​

​He has worked with some of the most iconic brands in the US, including but not limited to GlaxoSmithKline, Anheuser-Bush, New York City FC, Viacom, Philips and most recently completing a qualitative path to purchase project in the TV category for Samsung (based in New Jersey).​

​He is constantly curious about people, driven to understand why, innovative and creative in his approach to research design and delivery.