Jeff Haselum

Jeff Haselum

Global Client Partner

 [email protected]

New York office

1410 Broadway

NY 10018 New York

United States


Jeff Haselum is a Business Director at InSites Consulting, New York, and an experienced consumer and shopper insight strategist with many years of experience in the research industry. He has worked across many different sectors including consumer healthcare, CPG, finance, retail, and media & entertainment.​

​He has worked with some of the most iconic brands in the US, including but not limited to GlaxoSmithKline, Anheuser-Bush, New York City FC, Viacom, Philips and most recently completing a qualitative path to purchase project in the TV category for Samsung (based in New Jersey).​

​He is constantly curious about people, driven to understand why, innovative and creative in his approach to research design and delivery.

My latest blog posts

Back to the Future with Tina Tonielli (GSK)

Written by Jeff Haselum / Sarah Van Oerle

The pandemic reality forced many of us to take a few steps backwards (to rewind and reset) in order to…

Exploring the role of AI in retail healthcare

Exploring the role of AI in retail healthcare

Written by Jeff Haselum

Artificial Intelligence (AI) in market research; is it a new trend, overrated or a game changer? In recent years, every…

Back to the Future with Tanya Laidlaw (Philips)

Written by Jeff Haselum / Sarah Van Oerle

In a matter of weeks, even days, COVID-19 completely changed the way we work, shop, socialize and travel. To keep…