Katia joined InSites Consulting in 2011 as a quantitative research consultant in CPG, media and communication. In 2013, she joined the InSites R&D department, focusing mainly on innovation within survey research.

Today, she is a content marketer, translating the research side of things into easily digestible content, by crafting inspirational content pieces that showcase what we do through tangible, case-driven and easy-to-digest formats.

Katia’s areas of expertise: branding, innovation, implicit measurement and making research NextGen-proof. She has presented her work in research innovation at a broad range of (industry) congresses (IIEX, ESOMAR, MRMW, MOA, Magnify…) and is a regular guest lecturer at universities and business schools (Ghent University, Vlerick Business School…).