Katia Pallini

Katia Pallini

Content Marketing Director

 [email protected]

Ghent office

Evergemsesteenweg 195

9032 Ghent

Belgium

Bio

Katia joined InSites Consulting in 2011 as a quantitative research consultant in CPG, media and communication. In 2013, she joined the InSites R&D department, focusing mainly on innovation within survey research.

Today, she is a content marketer, translating the research side of things into easily digestible content, by crafting inspirational content pieces that showcase what we do through tangible, case-driven and easy-to-digest formats.

Katia’s areas of expertise: branding, innovation, implicit measurement and making research NextGen-proof. She has presented her work in research innovation at a broad range of (industry) congresses (IIEX, ESOMAR, MRMW, MOA, Magnify…) and is a regular guest lecturer at universities and business schools (Ghent University, Vlerick Business School…).

My latest blog posts

Gen Z x Sustainable future [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

52% of Gen Z in the US feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z x Brands [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.

Gen Z & Metaverse [US infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

81% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!