Kristof De Wulf

Kristof De Wulf

Managing Partner | CEO

 [email protected]

 +32 9 269 15 03

Ghent office

Evergemsesteenweg 195

9032 Ghent



Kristof started his career at Vlerick Business School, where he spent 15+ years taking on roles as Associate Marketing Professor, Partner, and Member of the Board. He is a sought-after speaker on topics like collaboration, customer experience and consumer centricity. ​

Kristof is an external member of the IKEA Business & Consumer Intelligence Council, of the Advisory Boards of Bank Van Breda, and of international incubator and accelerator B-Sprouts. He is a STIMA Master Marketer, as well as the driving force behind the ‘Change League Community’, a community of +100 CEOs, with like-minded business change makers sharing best practices on how to get to the future first.

My latest blog posts

How customer centric is your organisation?

Written by Kristof De Wulf

Did you know that 72% of consumers expect companies to understand their unique needs and expectations, and that 66% would…

Four consumer insights trends

Written by Kristof De Wulf

When we started a market research agency with a 100% digital focus back in 1997, many thought we were crazy….

Onboarding creative crowdsourcing leader eÿeka

Written by Kristof De Wulf

We’re excited to share we’re gearing up a new partner in the InSites Consulting family…! Meet eÿeka (pronounced “Eye –…