The 4 C’s of Insight Activation
Written by Lisa McFarland / Tom De Ruyck
Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.
Lisa McFarland
Senior Director, Activation
[email protected]01.248.239.2369
Detroit office
MI 48067 Royal Oak
US
+1 (248) 239.2300
+1 (800) 899.9590 (in US calls)
My latest blog posts
Insight Activation – what it is and what it isn’t
Written by Lisa McFarland / Tom De Ruyck
Consumer research leads to interesting results and powerful insights. But how do you encourage stakeholders to act upon them? Discover what insight activation is all about.