Lisa McFarland

Senior Director, Activation

 [email protected]

Detroit office

MI 48067 Royal Oak


+1 (248) 239.2300
+1 (800) 899.9590 (in US calls)

My latest blog posts

Insight Activation - People on power box

The 4 C’s of Insight Activation

Written by Lisa McFarland / Tom De Ruyck

Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.

Insight Activation - Rocket shooting up

Insight Activation – what it is and what it isn’t

Written by Lisa McFarland / Tom De Ruyck

Consumer research leads to interesting results and powerful insights. But how do you encourage stakeholders to act upon them? Discover what insight activation is all about.