Sarah Van Oerle

Sarah Van Oerle

Content Activation Manager

 [email protected]

 +32 9 269 14 35

Ghent office

Evergemsesteenweg 195

9032 Ghent

Belgium

Bio

Sarah started her career in research and consultancy in 2012, with an academic focus on services research in the healthcare sector. She joined InSites in 2016 after obtaining a PhD in Applied Economics-Marketing. She has published in international marketing journals such as the Journal of Service Management and Psychology & Marketing.​

Having joined InSites as a Research Manager with a focus on patient co-creation, she has gained expertise in collaborating with large international clients (UCB, TEVA and Pfizer…); today, she is active as a content marketer, inspiring people on ‘all things research’ with easy-to-digest content pieces. ​

My latest blog posts

Gen Z x Sustainable future [AU infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

53% of Gen Z in Australia are uncertain about the future. Discover what global issues are worrying them, and how they will tackle injustice!

Gen Z x Brands [AU infographic]

Written by Joeri Van den Bergh / Sarah Van Oerle

Gen Z, the activist generation. Discover here how this affects what Gen Z in Australia expects from brands.

Gen Z x Metaverse [AU infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

77% of Gen Z has engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!