Sarah started her career in research and consultancy in 2012, with an academic focus on services research in the healthcare sector. She joined InSites in 2016 after obtaining a PhD in Applied Economics-Marketing. She has published in international marketing journals such as the Journal of Service Management and Psychology & Marketing.​

Having joined InSites as a Research Manager with a focus on patient co-creation, she has gained expertise in collaborating with large international clients (UCB, TEVA and Pfizer…); today, she is active as a content marketer, inspiring people on ‘all things research’ with easy-to-digest content pieces. ​