Sarah Van Oerle

Sarah Van Oerle

Content Activation Manager

 [email protected]

 +32 9 269 14 35

Ghent office

Evergemsesteenweg 195

9032 Ghent



Sarah started her career in research and consultancy in 2012, with an academic focus on services research in the healthcare sector. She joined InSites in 2016 after obtaining a PhD in Applied Economics-Marketing. She has published in international marketing journals such as the Journal of Service Management and Psychology & Marketing.​

Having joined InSites as a Research Manager with a focus on patient co-creation, she has gained expertise in collaborating with large international clients (UCB, TEVA and Pfizer…); today, she is active as a content marketer, inspiring people on ‘all things research’ with easy-to-digest content pieces. ​

My latest blog posts

Are you a match? Creating empathy via Consumer Connects

Written by Sarah Van Oerle

Annelies Verhaeghe, our Head of Platform Innovation and Managing Partner, and Alieke Stubbe, our Senior Product & Innovation Manager zoom in on how technology helps to create empathy and supports successful ‘Consumer Connect’ programs.

Creating a sustainable world for pets, people and the planet, an interview with Royal Canin

Written by Joeri Van den Bergh / Sarah Van Oerle

Royal Canin strives to create a sustainable world for pets, people, and planet. But what does this mean? An interview with Fabrice Mathieu, Global sustainability director and administrator of The Royal Canin Foundation at Royal Canin.

Julia Beier from Beiersdorf

Transparency at the core of your sustainability agenda, an interview with Beiersdorf

Written by Joeri Van den Bergh / Sarah Van Oerle

Julia Beier, Sustainability Manager for Responsible Sourcing & Human Rights at Beiersdorf talks about how the brand creates transparency across its supply chain