Sarah Van Oerle

Sarah Van Oerle

Content Activation Manager

 [email protected]

 +32 9 269 14 35

Ghent office

Evergemsesteenweg 195

9032 Ghent



Sarah started her career in research and consultancy in 2012, with an academic focus on services research in the healthcare sector. She joined InSites in 2016 after obtaining a PhD in Applied Economics-Marketing. She has published in international marketing journals such as the Journal of Service Management and Psychology & Marketing.​

Having joined InSites as a Research Manager with a focus on patient co-creation, she has gained expertise in collaborating with large international clients (UCB, TEVA and Pfizer…); today, she is active as a content marketer, inspiring people on ‘all things research’ with easy-to-digest content pieces. ​

My latest blog posts

Gen Z EU Sustainable Future

Gen Z x Sustainable future [EUR infographic]

Written by Joeri Van den Bergh / Sarah Van Oerle

51% of Gen Z in Europe feel uncertain about the future. Discover what global issues are worrying them and how they will tackle injustice!

Gen Z EU Brands

Gen Z x Brands [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

Gen Z is an activist generation which translates into their expectations towards brands. Discover here what Gen Z expects from brands.

Gen Z EU Metaverse

Gen Z & Metaverse [EUR infographic]

Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle

82% of Gen Z have engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!