Scott Lee

Scott Lee

Senior Client Partner APAC Region

Hong Kong SAR office

500 Hennessy Road

 Causeway Bay, Hong Kong SAR

People's Republic of China


Scott’s career in market research spans over 25 years; as a psychology graduate (Cambridge University), his passion lies in understanding consumer needs and behaviors. ​

In 2012, he launched ABN Impact in Hong Kong, with a vision to bring insight communities into Asia, growing the business to almost half of the revenue for ABN Impact group in Asia. More recently, Scott has also been pioneering the use of Design Thinking in research on communities and took on the role of Chief Client Officer for ABN Impact in 2019, covering 7 markets. ​

In 2019, ABN Impact was acquired by InSites Consulting; Scott became Senior Client Partner for the APAC Region driving aspects of the integration as well as key account development and business development. ​

My latest blog posts

Design Re-Thinking

Design Re-Thinking: the route towards customer centricity

Written by Scott Lee

Around three years ago, we witnessed a spark between design thinking and insight communities. This trend deepened over the years, with insight communities becoming a supercharged medium for the application of design thinking.

Keeping up with fast-evolving expectations around banking and finance in Asia

Written by Scott Lee

With digital transformation being at an all-time high for the banking and finance industry, financial brands must utilize digital to stay fast, agile, and flexible, also in their research approach.

Banking on a Happy Life

Banking on a Happy Life

Written by Scott Lee / April Chow

In this article, we explore the key post-2020 consumer trends for the Finance and Insurance sector, based on our 2021 Culture + Trends Report: Happiness Reset.