Thomas Troch

Thomas Troch

Head of Design & Accelerate

 [email protected]

 +1 646 386 9855

New York office

1410 Broadway

NY 10018 New York

United States


As a Business Director at InSites Consulting, Thomas Troch works with iconic brands to unlock growth by advising them how to make their products, services and communication hyperrelevant to consumers. Areas of expertise are Insight Generation, Customer Journey Mapping, Concept Development, Brand Positioning, Brand Architecture and Beta Testing. ​

​During his tenure, Thomas has worked with Anheuser-Bush to develop their innovation pipeline, helped the Google Play team define and understand their target customer, and collaborated with Bloomingdale’s on a Millennial beauty store. Other clients include L’Oréal Paris, Mars, PepsiCo, Philips, siggi’s and Unilever.​

Thomas is a regular contributor to the research and innovation community by publishing and speaking at conferences like ESOMAR and Quirks. He’s part of the PDMA Knowledge Hub Committee, member of the MMR Board at the Terry College of Business, guest lecturer at Columbia University and guest editor of Touchpoint: The Journal of Service Design.

My latest blog posts

Brand-consumer collaborations, the perfect symbiosis

Written by Thomas Troch / Sarah Van Oerle

In today’s worl, change is inevitable and the pace at which things change is unpredictable; therefore the ability to be…

Awarded Silver Trophy in ESOMAR Research Effectiveness Awards 2020

Written by Thomas Troch

Fighting off stiff competition, we secured the Silver Trophy in the ESOMAR Research Effectiveness Awards for Anheuser-Busch’s three-year innovation project. To…

Creativity World Forum

Don’t make me sit on the chair! Thoughts on Creativity World Forum day 1

Written by Thomas Troch

When the creative minds of Europe unite, there’s bound to be magic in the air. Especially when Guy Kawasaki, Frans…