Tom De Ruyck

Tom De Ruyck

Managing Partner

 [email protected]

 +32 9 269 14 07

Ghent office

Evergemsesteenweg 195

9032 Ghent



With 100+ talks per year at major business, marketing, technology and research events, Tom De Ruyck has inspired marketing and research professionals across the globe. Tom is Managing Partner at InSites Consulting, as well as a teaching Professor at different business schools in Europe.


He is co-author of ‘The Consumer Consulting Board’ and has published over 80 white papers, articles in academic journals, business books and trade magazines. Tom has been awarded many times, amongst others by the American Marketing Association, ESOMAR, and the CMO Council USA and Asia.

My latest blog posts

Man with shopping bags and coffee

Five principles for excellent customer experience

Written by Tom De Ruyck

Customer experience (CX) is the next battleground for brands to differentiate themselves. Discover five key principles to excel in CX here.

Mastering Consumer Centricity - Insight Activation

Mastering Consumer Centricity: Insight Activation

Written by Tom De Ruyck

How do we make sure all the blood, sweat and dollars that went into finding and writing a great insight are not wasted. Explore module 4 of our Consumer Centricity Academy.

Mastering Consumer Centricity - Getting to great insights

Mastering Consumer Centricity: Getting to great insights

Written by Tom De Ruyck

What is an insight, and how to get to insights? Explore module 3 of our Consumer Centricity Academy for the theory on the power of insights, how to create and write them, and how to create habits of working with insights.