Tom De Ruyck

Tom De Ruyck

Managing Partner

 [email protected]

 +32 9 269 14 07

Ghent office

Evergemsesteenweg 195

9032 Ghent



With 100+ talks per year at major business, marketing, technology and research events, Tom De Ruyck has inspired marketing and research professionals across the globe. Tom is Managing Partner at InSites Consulting, as well as a teaching Professor at different business schools in Europe.


He is co-author of ‘The Consumer Consulting Board’ and has published over 80 white papers, articles in academic journals, business books and trade magazines. Tom has been awarded many times, amongst others by the American Marketing Association, ESOMAR, and the CMO Council USA and Asia.

My latest blog posts

Insight Activation - People on power box

The 4 C’s of Insight Activation

Written by Lisa McFarland / Tom De Ruyck

Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.

Insight Activation - Rocket shooting up

Insight Activation – what it is and what it isn’t

Written by Lisa McFarland / Tom De Ruyck

Consumer research leads to interesting results and powerful insights. But how do you encourage stakeholders to act upon them? Discover what insight activation is all about.

Hands make heart

How human-to-human connections drive consumer centricity

Written by Tom De Ruyck

To become genuinely customer-centric, organizations must realize the need to understand their customers as humans and help them achieve what they aspire. Read on to discover what this means for brands.