[Post] Joeri Van den Bergh awarded Master Marketer 2012
Last Tuesday, STIMA (the Belgian Marketing association) awarded 3 topmarketers with the prestigious title of Master Marketer 2012. This year’s…
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[Post] Mattias Behrer & Joeri Van den Bergh on writing the best marketing book of 2011
How Cool Brands Stay Hot, the bestselling book about branding to Generation Y by Mattias Behrer and Joeri Van den…
[Post] How to be sustainable in an unaffordable world
Sustainability has an increasing importance in our daily lives that brands can no longer ignore. Find out how we can help you better understand your consumer.
[Post] Is your brand ready for Gen Z?
Gen Z’s disposable income is expected to outperform that of any generation, so your business will have depend on them. Is your brand ready?
[Post] Gen Z in South Africa – 80% would pay more for brands with a positive impact
What shapes Gen Z in South Africa, and what do they expect from brands? Read on to discover more.
[Post] 8 out of 10 South African consumers want brands to drive change for sustainability
Today, 92% of the citizens in South Africa say that the topic of sustainability is important to them, yet only 58% claim to be living sustainably. These figures come from proprietary research by InSites Consulting in March 2022, aimed at assessing the consumer sentiment and behaviour towards sustainability in South Africa.
[Post] Contributing to a sustainable planet with healthy people [an interview with Philips]
Philips is one of the first health technology companies in the world that has become fully carbon-neutral in its operations. Time to connect with the brand to hear their take on doing business responsibly and sustainably.
[Post] Technology that makes business and society thrive [an interview with HP]
By creating technology in the service of humanity, HP believes they can create the conditions for business and society to thrive hand in hand. But how does HP creates true environmental and social impact? An interview with Ellen Jackowski, Chief Impact Officer and Head of Sustainable Impact, and Matt Cowling, Head of Global Marketing Consumer PCs at HP.
[Post] Sustainability in consumer health [an interview with Perrigo]
The COVID-19 pandemic increased our collective focus on mental health and well-being. Yet, the topic is not new for consumer healthcare company Perrigo and is an integral part of its focus to do good for people, planet, and society. An interview with Fleur D’Haenens, Global Category Lead Skincare, and Tom van Avondt, Director Consumer and Market Intelligence at Perrigo.
[Post] Defining the 2022 consumer – a trend report
Through the foresight of our leading-edge consumer network, we’ve identified the trends in consumer behavior that are manifesting as we speak, and we quantified them with 15,000+ everyday consumers around the world to understand their relevance. Read on and discover how to activate these trends for your brand.
[Post] Installing sustainable change by tapping into consumer habits [an interview with LIVEKINDLY]
Consumers increasingly acknowledge that their eating habits have an influence on the environment. In this interview Kees Kruythoff, chairman & CEO at LIVEKINDLY, talks about how the brand supports consumers in cutting down on meat.
[Post] Battling food waste [an interview with Danone]
Find out how Danone is acting upon its mission ‘One Planet. One Health’. An interview with Tine Ryssaert, then Sustainability for Growth Director EDP Belgium at Danone.