Brand Religions

Brand Religions bookzine by InSites Consulting

Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. But with the abundance of models and theories available, clear strategic guidance might become lost in translation. This bookzine aims to simplify the world of marketing, grouping the most popular books, frameworks and beliefs in different schools of thoughts or ‘brand religions‘. The choice in brand religion does not only mark how one defines brand success, moreover which metrics to pursue. So what is your brand religion and are you measuring brand success the right way? 

Request your download

You might also be interested in

The Insight Community Playbook

This bookzine summarizes the content of three pieces that deepdive into specific aspects of online insight communities.

Conscious Consumption

Conscious Consumption

Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations.

Online Insight Communities

Online Insight Communities

Research communities, online discussions boards, bulletin boards, insight ecosystems… what’s in a name. In this bookzine, we bring clarity by defining four different community types, each linked to a concrete research need, illustrated with best practices.