Online Insight Communities

Online Insight Communities

Research communities, online discussions boards, bulletin boards, insight ecosystems… what’s in a name.

Over the past decade, online insight communities have been characterized by an exponential growth, spurred by brands more actively investing in becoming more ‘consumer-centric‘. Yet, this rapidly increasing popularity brought confusion, as there is no common jargon, not a shared set of best practices.

In this bookzine, we aim to bring clarity by defining four different community types, each linked to a concrete research need, illustrated with best practices.

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