Market research is about people and people all have stories to tell. We want to tell those stories.
Introducing our podcast series exploring the industry built around understanding people’s motivations. We’re talking to clients, researchers, academics – anyone with a story to tell about market research. Because the best research is all about storytelling.
E11 – Perrigo x Consumer-centric sustainability approach
Sustainability is a broad topic, and for consumer healthcare company Perrigo it’s key to tap into those aspects of sustainability that matter most to their consumers. A crucial element of sustainability that has come more to the forefront over the past years is mental well-being. In fact, today, Perrigo is working actively on purposeful domains such as body positivity and mental well-being.
People are what you could call ‘sleepwalking towards retirement’, showing low levels of engagement with their pension plan. But, what does this mean for brands active in this sector? How do they effectively boost consumer engagement and drive positive savings behavior?
When it comes to consumer healthcare, we’ve witnessed a major shift towards prevention and wellness products, more openness to alternative treatments, and an increased use of digital tools to navigate our health. But are these changes here to stay? Is this ‘the new normal’?
While for many of us finance is part of the background noise of everyday life, large portions of society are living in precarious financial situations. COVID-19 exacerbated these social disparities and underlined the need for better support for such underserved communities.
When we think about brands, we generally think about whatever it is they sell. Disney sells entertainment, McDonald’s sells fast food. Tune to learn more on the growing role of experiences for brand success.
More and more brands are recognizing the power of their assets as a means to stand out from the growing brand clutter. Learn more about the role distinctive assets play in growing Duvel Moortgat’s brands.
Innovation has always been one of the big engines for business growth. Yet many established players struggle with the speed and quality of innovation of successful disruptors and start-ups, which can lead to Innovation Envy.