While for many of us finance is part of the background noise of everyday life, large portions of society are living in precarious financial situations. COVID-19 exacerbated these social disparities and underlined the need for better support for such underserved communities.
E9 - GSK x Consumer Healthcare Reimagined
Few industries have been impacted more by COVID-19 than the healthcare sector. The pandemic has proven that health is not a luxury item, has exposed groups that are underserved by public and private systems, and has shown how vital the skills are of those that work in the sector. At the same time, it has changed consumer behavior and impacted businesses at an unparalleled speed. When it comes to consumer healthcare, we’ve witnessed a major shift towards prevention and wellness products, more openness to alternative treatments, and an increased use of digital tools to navigate our health. But are these changes here to stay? Is this ‘the new normal’?
In this podcast episode, we connect with Deb Monahan, Director Shopper Insights & Capabilities at GSK Consumer Healthcare, a brand at the forefront of innovation in consumer healthcare. Deb talks about how the pandemic has changed customer behavior, which changes she expects will stick and, in general, what the pandemic has taught us about consumer healthcare.
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