2011 Next Gen Market Research Contest

Last Tuesday The Next Gen Market Research (NGMR) announced the top 10 of their MEME Contest. The contest invited NGMR members to prove that researchers can be just as creative, witty and new media-savvy as our marketing, advertising, and PR counterparts by creating their own research related Internet Meme’s.
Number 1 in the competition was “The Downfall of Focus Groups”, a video meme submitted by Andreiko Kerdemelidis of VisionsLive (InSites Consulting partner).

Tom De Ruyck of our ForwaR&D Lab team also entered the competition and ranked on the 5th place with his ‘Market Research DJ’ submission.

The full ranking is available at the Next Gen Market Research website.

You might also be interested in

Lady looking frightened

Surfing the waves of the permacrisis through insight communities

The word of the year is ‘permacrisis’, or the feeling of living in a permanent state of crisis. Discover how brands can keep a finger on the pulse of changing consumer needs and expectations through online insight communities.

$-sign tree THUMB

How to be sustainable in an unaffordable world

Written by Josh Barazetti-Scott / Lewis Barker

Sustainability has an increasing importance in our daily lives that brands can no longer ignore. Find out how we can help you better understand your consumer.

Young man flicking fingers ZA Gen Z consumers

Gen Z in South Africa – 80% would pay more for brands with a positive impact

Written by Joeri Van den Bergh

What shapes Gen Z in South Africa, and what do they expect from brands? Read on to discover more.