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InSites Consulting expands European footprint with the acquisition of Happy Thinking People

InSites Consulting expands European footprint with the acquisition of Happy Thinking People

Strengthening our European footprint, we’re excited to announce our latest acquisition in the region with Happy Thinking People, headquartered in Munich and spanning Germany, Switzerland, and France. Happy Thinking People was founded in 1989 as a qualitative boutique, and today an international market research and innovation consultancy, ranking #1 on Innovation and Creativity in Germany (Marktforschung.de 2021).

This acquisition marks another milestone in our buy-and-build strategy, strengthening our presence in Europe while bolstering our position as the global leader in insight communities. Happy Thinking People is our fourth acquisition in the European region, following that of creative crowdsourcing leader eÿeka in April 2019, online insight community innovator Join the Dots in July 2019, and cultural and creative consultancy Space Doctors in December 2021.

Kristof De Wulf
“We are excited to announce that we are joining forces with like-minded consultants at Happy Thinking People, who, as us, are passionate about bringing brands closer to consumers. Clients of both organizations will benefit from an enhanced insight toolbox and thinking, from InSites Consulting’s proprietary platforms Square and Studio, to Happy Thinking People’s proprietary research approaches. Methodologies aside, our two agencies speak the same language and share the same values, and we have a shared dedication to making consumer centricity a reality.”

Kristof De Wulf, co-founder and CEO of InSites Consulting

“We are delighted to join the InSites Consulting group and are thrilled to start the next chapter for Happy Thinking People with such an amazing company. After thirty years of independence, becoming part of a larger organization is a big step; but we were so excited to be approached by InSites Consulting, a company with a passion for understanding markets, understanding people, understanding brands, and above all, for turning insights into action for clients.”

Sven Arn, CEO of Happy Thinking People

Happy Thinking People will continue operating under its brand name until further notice. The strong, seasoned Happy Thinking People team will be onboarded in our integrated organization, future forward uniting over 900 people across 23 locations, and about €120 million strong in revenues.

As a shareholder of InSites Consulting, Sven will contribute to the global strategy formulation process by joining our Global Partner Board. Building on his strong leadership, Sven will also play an instrumental role in guiding the Happy Thinking People organization through the integration process.

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