Keep your strategy in tune with consumers’ needs via Price Sentiment Trackers
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Strengthening our European footprint, we’re excited to announce our latest acquisition in the region with Happy Thinking People, headquartered in Munich and spanning Germany, Switzerland, and France. Happy Thinking People was founded in 1989 as a qualitative boutique, and today an international market research and innovation consultancy, ranking #1 on Innovation and Creativity in Germany (Marktforschung.de 2021).
This acquisition marks another milestone in our buy-and-build strategy, strengthening our presence in Europe while bolstering our position as the global leader in insight communities. Happy Thinking People is our fourth acquisition in the European region, following that of creative crowdsourcing leader eÿeka in April 2019, online insight community innovator Join the Dots in July 2019, and cultural and creative consultancy Space Doctors in December 2021.
Kristof De Wulf, co-founder and CEO of InSites Consulting
Sven Arn, CEO of Happy Thinking People
Happy Thinking People will continue operating under its brand name until further notice. The strong, seasoned Happy Thinking People team will be onboarded in our integrated organization, future forward uniting over 900 people across 23 locations, and about €120 million strong in revenues.
As a shareholder of InSites Consulting, Sven will contribute to the global strategy formulation process by joining our Global Partner Board. Building on his strong leadership, Sven will also play an instrumental role in guiding the Happy Thinking People organization through the integration process.
Written by Yvonne Feucht
How tracking price sentiment helps you ensure that your price and product strategies stay in tune with consumer and retailer needs
Written by Lisa McFarland / Tom De Ruyck
Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.
Written by Lisa McFarland / Tom De Ruyck
Consumer research leads to interesting results and powerful insights. But how do you encourage stakeholders to act upon them? Discover what insight activation is all about.