Onboarding creative crowdsourcing leader eÿeka
We’re excited to share we’re gearing up a new partner in the InSites Consulting family…! Meet eÿeka (pronounced “Eye – Kah”), the Paris-based creative crowdsourcing leader with a network of +400,000 creatives across 164 countries. eÿeka offers brands a creative playground on a global scale, from fueling innovation to improving brand communication and driving better customer experience.
Building on a solid history of collaborating, we’ve officially added the eÿeka team and capabilities to our ranks and offering. With eÿeka in our midst, we now get direct access to a unique source of creativity, offering our clients the opportunity to extend the research cycle by bringing generated insights to life in tangible concepts.
With the addition of eÿeka to our portfolio, we onboard a very complimentary and impactful partner. While creativity is at the core of the eÿeka offering, InSites Consulting’s key competence both precedes and comes right after the creative process through respectively insight generation, and idea & concept validation. By combining our strengths, we now offer the fully digital and integrated end-to-end solution the market needs to deliver impact in a faster and better way.
And finally, the acquisition of eÿeka not only extends our research capabilities, it also gives us access to a strategic position in Europe as it allows us to open our Paris client service office. Today we already have a strong Paris client base with clients such L’Oréal, Danone, Bel Groupe, Orange, Royal Canin, Pernod Ricard… Our new Paris office supports our aim not only to be closer to our existing local network, but also to become a significant player on the French market.
More background information on the acquisition is available in the attached press release. Get in touch should you have any questions on how we can support you on the French market and beyond.