To address the growing client demand for cultural insight and semiotics, we’re excited to announce the acquisition of Space Doctors, a culture-led brand consultancy. By joining forces, we build an extended and complimentary offering in strategic brand and business transformation (strengthened by our current Culture + Trends capability).
Space Doctors was founded in 2001 by Fiona McNae. It is a globally recognized expert in strategic cultural and semiotic insights for brands. The consultancy comprises an in-house expert team (located in Brighton, London and Singapore), and a global expert network (semioticians, anthropologists, ethnographers, designers…).
Combined with their proprietary Collaborative Intelligence approach, which uses social and text analytics to track cultural impact for brands at scale, Space Doctors provides meaningful futures for brands and organizations such as Microsoft, P&G, PepsiCo, Reckitt, VF and Viacom.
With this latest acquisition in our buy-and-build strategy, we take a major leap in broadening our capabilities, transcending consumer insight consulting to strategic brand transformation.
Kristof De Wulf, co-founder and CEO of InSites Consulting
Culture + Trends, originally developed by Join the Dots (acquired in July 2019), is based on a Human Drivers model, a framework rooted in positive psychology. Our Culture + Trends capability is highly complementary to Space Doctors’ approach, as it combines in-house trend analysis by an awarded specialist team with our proprietary Illume Network of leading-edge consumers rooted in local cultures, relying on semiotics and social intelligence.
Following the acquisition of Space Doctors, we will build one global expert team of strategists, cultural insight specialists, design experts and marketing scientists. This newly installed team will support our client service teams (now active in 5 regions, in 18 offices and 7 partner hubs), offering a broader set of solutions to support our clients in building meaningful and sustainable futures for brands.
Dr. Fiona McNae, co-founder and CEO of Space Doctors
Prof. Dr. Niels Schillewaert, Head of Solutions at InSites Consulting
Space Doctors is the first Certified B Corporation to join us; this signals the start of our journey to place environmental and socially progressive thinking at the heart of the business.
Stay tuned, as we’ll be sharing more details in January on our integrated brand and business transformation offer, and what it can mean for your brand!
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